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Bay Towel: How to Maintain Service Levels without Increasing Cost
Bay Towel Linen and Uniform Rental Inc. (Bay Towel) was a family-owned business based in Green Bay, Wisconsin, that had been serving the state and growing organically for about 100 years. The company provided uniform and linen rental and laundry services from its head office in Green Bay and two distribution centres in central and southern Wisconsin. But in the wake of disruptions to global supply chains caused by the COVID-19 pandemic in 2020, Bay Towel faced challenges in serving customers better while reducing operating costs. The company had a few options to do so, but how could it choose the most cost-effective solution with the least investment?