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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World
Herend Porcelain Manufactory Ltd. (Herend) was an almost 200-year-old porcelain manufactory located in western Hungary. The company had weathered multiple social and political changes, world wars, and hardships and had variably experienced prosperity, international recognition, and, on one occasion, bankruptcy. However, under the current chief executive officer, Herend had become a stable and profitable organization. Then, in March 2020, the COVID-19 pandemic created unprecedented challenges. Government-mandated lockdowns—an attempt to contain the spread of COVID-19—restricted consumers from shopping in person at Herend’s shops and diminished the use of porcelain in hospitality and gastronomy where the porcelain sets would be used. The health safety of employees, production disruptions, and decline in orders were other concerns. How could Herend prepare for and survive this extraordinary challenge? -
Miutcánk: A Neighbourhood-Building Network
The co-founder and chief product officer of Miutcánk, a promising sharing-economy platform dedicated to neighbourhood networking and services, was analyzing the growth of the platform since its creation in 2014. Miutcánk had more than 43,000 registered users in December 2018, and it was time to think about the best way to monetize the platform. What kind of paid services should be included in the platform? Which revenue model was the most suitable for the platform’s growth? The co-founder and chief product officer wanted to ensure that the company was making the most efficient move toward becoming profitable, without discouraging users from participating on the platform.