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EatSure: Bringing Surety From the Clouds
<p align="justify">EatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company’s goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads. The team met to analyze EatSure’s positioning with respect to other food-delivery competitors following recent market research and the creation of a perceptual map. Kochhar wanted to understand the company’s existing market position and decide on a future course of action to meet this growth goal. -
Dare2Compete: Competing for the Road Ahead
Dare2Compete was a global platform connecting students, professionals, educators, colleges, and companies through innovative challenges, events, and gamified hiring assessments. It catered to two markets—students and companies. For students, it provided information on competitions, and listed internships, scholarships, and hackathons. For companies, it was an employer branding consultant and recruitment service provider. Dare2Compete was one of the largest networks of college students in India. Prospective employers could discover, engage, and hire students through the platform, facilitated by competitions, quizzes, hackathons, business simulations, and case studies.<br><br>In 2020, after five successful years of operations, Dare2Compete’s founder, Ankit Aggarwal, believed it was time to grow and was deciding on a growth strategy to pursue for achieving his objective of doubled growth for Dare2Compete in the coming year. He was considering three directions for growth: penetrate further into the market, expand globally into new markets, or develop a new product for the existing market.