• China's Bright Food Overseas M&A Strategy 2010-2012 - A Steep Learning Curve

    This case examines the contexts and outcomes of Bright Food Group's eight overseas merger and acquisition (M&A) initiatives in the food industry in Australia, Europe, New Zealand and the United States from 2010 to 2012. The case provides an opportunity to examine a Chinese state-owned enterprise's overseas M&A strategy, including reasons for M&A targets and challenges in its first steps in global M&A deal making.
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  • China's Science Fiction World Publisher - Developing a New Business Strategy for a Small Enterprise

    Science Fiction World (SFW) was set up in 1979 as a publishing unit of China's state-owned Science and Technology Organization to promote science and technology. For more than three decades, this leading science fiction publisher had survived China's tightly regulated publishing industry. However, with the accelerated technological and social changes sweeping across China, SFW faced new challenges and had to assess how the changes could impact the future sustainability of its print-based book and magazine publishing business.
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  • Recycling Food Waste to Energy - First Mover Pitfalls: IUT Global Pte Ltd

    This case discusses the trajectory taken by a Singapore-based entrepreneur who embarked on a multimillion business venture to turn food waste into energy. The brainchild of Edwin Khew, a veteran in the waste management business, IUT Global was formed in 2005 to set up and operate Singapore's first organic waste treatment plant. IUT's bio-methanisation plant was an ambitious project. Budgeted at $60 million, the plant was designed to process 800 tonnes of food waste and produce 10 megawatts of electricity most of which would be sold to Singapore's national electricity grid. Investors were optimistic that with their state of the art process technology and a ready customer, the plant would generate a steady income stream once it was set up and running. However, from the start of production although less than 10% of food waste in Singapore was being recycled, IUT encountered problems in the collection of food waste needed to feed its plant. It was unable to collect enough food waste and those collected contained a higher percentage of contaminants than projected. Furthermore, food operators resisted the need to separate food waste from solid waste. Unable to meet its production targets, and after three years of losses, in 2011, IUT entered into liquidation, and with it the closure of Singapore's first large scale food waste-to-energy facility. The case explores the following topics: First mover pitfalls in a sustainable energy venture; Analysis of new venture business plans; Implementation challenges for start-ups; Assumption testing/sensitivity analysis in costing of new ventures.
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  • Recycling Food Waste to Energy - First Mover Pitfalls: IUT Global Pte Ltd, Spreadsheet Supplement

    This case discusses the trajectory taken by a Singapore-based entrepreneur who embarked on a multimillion business venture to turn food waste into energy. The brainchild of Edwin Khew, a veteran in the waste management business, IUT Global was formed in 2005 to set up and operate Singapore's first organic waste treatment plant. IUT's bio-methanisation plant was an ambitious project. Budgeted at $60 million, the plant was designed to process 800 tonnes of food waste and produce 10 megawatts of electricity most of which would be sold to Singapore's national electricity grid. Investors were optimistic that with their state of the art process technology and a ready customer, the plant would generate a steady income stream once it was set up and running. However, from the start of production although less than 10% of food waste in Singapore was being recycled, IUT encountered problems in the collection of food waste needed to feed its plant. It was unable to collect enough food waste and those collected contained a higher percentage of contaminants than projected. Furthermore, food operators resisted the need to separate food waste from solid waste. Unable to meet its production targets, and after three years of losses, in 2011, IUT entered into liquidation, and with it the closure of Singapore's first large scale food waste-to-energy facility. The case explores the following topics: First mover pitfalls in a sustainable energy venture; Analysis of new venture business plans; Implementation challenges for start-ups; Assumption testing/sensitivity analysis in costing of new ventures.
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  • A 30-Year Cross-Border Alliance in China-Chongqing Jianshe Motorcycle Co. and Yamaha Motor Co.

    This case is a study of the transnational collaboration in China's motorcycle industry from the 1980s to 2010s between Chongqing Jianshe Motorcycle Co. (CJM), a Chinese state-owned enterprise (SOE), and Yamaha Motor Co. (YMC), a Japanese global motorcycle company. It examines the implications and outcomes for the joint venture (JV) arising from differences in the JV partners' organisational cultures as well as from different industry practices, and highlights the systemic influence of political and economic factors in a fast-changing business context on each partner's strategic imperatives. It also discusses the impacts of these factors on the JV operations and outcomes. The case study provides an opportunity to explore the issues and challenges confronting cross border joint ventures at various phases of development and to identify key factors that could shape the prospects and potential of such collaborations.
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  • Malaysia's HerbaLine Facial Spa: A Human Resource Strategy for Growing a Startup

    The case study discusses the human resource strategy of a fast-growing company in the highly competitive beauty spa industry in Malaysia. It examines how the founders' personal values and philosophies are expressed in the human resource policies and practices and the influence of these on the company's customer service delivery and service culture. HerbaLine's focus on excellent customer service enabled the founders, Mr. Low Chee-Kwong and Ms. Liu Kim-Hwa, to position the beauty spa operator as a viable alternative to expensive, high-end international beauty chains and low-cost, no frills individually-operated beauty salons. The success of their service strategy is reflected in the growth of the beauty spa operator from one outlet in 2000 to 55 outlets in 2014. With a vision to expand HerbaLine beauty spa to every major town in Malaysia, the founders embarked on a new a profit sharing scheme for high performing employees to reward performance and to sustain and grow the high levels of employee commitment and excellent service delivery that underpinned the company's growth. Could this be the motor that would enable the company to double its number of outlets to 100 by 2024?
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  • Yunnan Tourism Co., Ltd: Developing Garden Expo '99 Site into a First-Class Urban Eco-Cultural Complex

    In 1999, the International Horticultural Exposition was held in Kunming, capital of Yunnan Province in China. Recognised as an international exposition by the Bureau International des Expositions (BIE), the event was organised by the International Association of Horticultural Producers (AIPH), based in Paris, France. It was the first international mega-exposition hosted in China, and had strong support from Kunming's local government agencies. The six-month long exposition (Expo Garden) attracted more than 9 million visitors from around the world with a daily average of 49,000 park visitors and hitting a peak of more than 110,000 visitors in a single day. After the exhibition ended, Kunming government decided to continue to keep the venue open as a tourist destination, and major transformations were made to Expo Garden's management structure and business operations. A decade later, Expo Garden had lost its position as a prime tourist destination in Yunnan, as other destinations such as Dali, Shangri-la and Lijiang became the top tourist draws. During this time, domestic tourists emerged as the main engine of growth in Yunnan's tourism industry. In 2012, the group that owned and managed Expo Gardens, Yunnan Tourism Co. Ltd, a state-owned company listed in the Shenzhen stock exchange, needed a turnaround strategy to enhance the attractiveness of Expo Garden, its major asset. The aim was to: transform Expo Garden into a major player in Yunnan Province's tourism industry; and to boost Expo Garden's income growth substantially and improve the financial performance of the company.
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  • Space & Light Studios: Cost-Volume-Profit Analysis and the Business of Yoga

    As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap into this growing service industry. Space & Light Studios Pte Ltd was one of them. A small and medium enterprise set up in December 2012, it differentiated itself by offering yoga classes that emphasised on the optimal alignment of the body. This case study explores the entrepreneurial journey of the owners of Space & Light Studios and examines the viability of this yoga business utilising Cost-Volume-Profit analysis - a management accounting tool.
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  • Space & Light Studios: Cost-Volume-Profit Analysis and the Business of Yoga, Business Variability

    As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap into this growing service industry. Space & Light Studios Pte Ltd was one of them. A small and medium enterprise set up in December 2012, it differentiated itself by offering yoga classes that emphasised on the optimal alignment of the body. This case study explores the entrepreneurial journey of the owners of Space & Light Studios and examines the viability of this yoga business utilising Cost-Volume-Profit analysis - a management accounting tool.
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  • Space & Light Studios: Cost-Volume-Profit Analysis and the Business of Yoga, Breakeven Analysis

    As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap into this growing service industry. Space & Light Studios Pte Ltd was one of them. A small and medium enterprise set up in December 2012, it differentiated itself by offering yoga classes that emphasised on the optimal alignment of the body. This case study explores the entrepreneurial journey of the owners of Space & Light Studios and examines the viability of this yoga business utilising Cost-Volume-Profit analysis - a management accounting tool.
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  • Space & Light Studios: Cost-Volume-Profit Analysis and the Business of Yoga, Profitability Analysis

    As yoga grew in popularity in Singapore, there were many new yoga studios set up in attempts to tap into this growing service industry. Space & Light Studios Pte Ltd was one of them. A small and medium enterprise set up in December 2012, it differentiated itself by offering yoga classes that emphasised on the optimal alignment of the body. This case study explores the entrepreneurial journey of the owners of Space & Light Studios and examines the viability of this yoga business utilising Cost-Volume-Profit analysis - a management accounting tool.
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  • Capital Raising and Management - Resorts World Sentosa Singapore

    This case provides the setting to evaluate the capital raising and management strategies taken by Genting International/Singapore to build Resorts World Sentosa. The case introduces the Singapore Integrated Resorts concept which is a distinct new business model in the global gaming business. This is followed by a review of the parent company behind Resort World Sentosa, Genting Berhad and Genting International which was subsequently renamed Genting Singapore. The case then discusses the several capital raising initiatives and management strategies taken by Genting International/Singapore for the development of Resort World Sentosa.
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