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This case allows students to experience a day as Sanjiv Yajnik, a new market manager, as he manages a continuous flow of decisions within the context of operating and strategy objectives and severe time constraints. The case series illustrates the day-to-day reality of strategy implementation. The (A) case is Sanjiv's schedule for the day; the (B) and (C) cases are collections of e-mail messages and phone calls requiring his attention. (A 19-minute video can be purchased with the case, Taco Bell: A Day in the Life - Video.)

A new market manager must make numerous decisions within the context of operating and strategy objectives. The manager must deal with a number of e-mail and telephone messages. This case supplements Taco Bell: A Day in the Life (A).

A new market manager must make numerous decisions within the context of operating and strategy objectives. The manager must deal with a number of e-mail and telephone messages. This case supplements Taco Bell: A Day in the Life (A).