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In the business world, it's not common practice to look for strategy pointers from Black Lives Matter or the Idle No More movement; but it really should be. The author-who has worked with Microsoft, The Rockefeller Foundation and the Rainforest Alliance-argues that today's most successful companies have strong networks of highly-engaged people on their side, a strategy that social movements have been perfecting for decades. He describes three principles that enable social movements to foster such a high degree of engagement: shared purpose, clear roles and the right rewards.

Even in our global, technology-fueled economy, the authors argue that the quality of a firm's relationships-with customers, employees and suppliers-continues to be the single-best predictor of long-term success. The most deeply-networked organizations-like Wikipedia, eBay and Airbnb-soften the line between customers and employees to offer a wide range of relationship options, from 'strictly transactional' to 'enthusiastic participation'. This blurring of roles also influences the organization on the inside, improving employee retention by creating an environment where open communication and personal agency are encouraged.