• Women and Children First on the Titanic - Spreadsheet for Instructors

    Instructor spreadsheet for 8B13E017.
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  • Generational Differences and Work Values - Spreadsheet

    Excel spreadsheet for students.
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  • PGA Golf: Is Sunday Made for TV? - Spreadsheet

    Excel spreadsheet.
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  • Women and Children First on the Titanic

    The sinking of the Titanic in April 1912, with more than 1,500 lives lost, can be used to conduct interesting statistical analyses. Demographic information on the passengers includes age, gender, passenger class and point of embarkation. Both crosstabulations and logistic regression tables based on an available dataset provide interesting results about gender and class distinctions in place at that time in history.
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  • Women and Children First on the Titanic

    The sinking of the Titanic in April 1912, with more than 1,500 lives lost, can be used to conduct interesting statistical analyses. Demographic information on the passengers includes age, gender, passenger class and point of embarkation. Both crosstabulations and logistic regression tables based on an available dataset provide interesting results about gender and class distinctions in place at that time in history.
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  • MBA Starting Salaries Spreadsheet for Students

    Excel spreadsheet for students.
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  • MBA Starting Salaries, Spreadsheet Supplement

    Spreadsheet supplement for case W12307.
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  • MBA Starting Salaries

    Every year MBA programs across the country advertise for prospective students. They promote the academic excellent of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many students' decision criteria. In fact, the Financial Times rating of MBA programs uses graduates' salaries as a large component of their rating system. A student has access to the salary data from a prominent MBA school in North America. She sits down to analyze the data and see what factors are associated with higher salaries.
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  • PGA Golf: Is Sunday Made for TV?

    Two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse. Using a dataset from the 2011 season, various questions about golfers and golf tournament can be addressed. These include: Are scores different from the first day to the last day? Are scores different across the four rounds? Are young people doing better than those who are older? Do long hitters have lower scores? How important is driving accuracy in determining one's score? Do people putt for dough and drive for show? The dataset is available from the case author. The dataset contains over 1,000 responses across the four generations (Veterans, Boomers, Gen X, Gen Y). It also contains enough responses to deal with the question of whether there were three sub-generations of Boomers.
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  • PGA Golf: Is Sunday Made for TV?

    In 2011, two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse.<br><br>Using a dataset from the 2011 season, various questions about golfers and golf tournament can be addressed. These include: Are scores different from the first day to the last day? Are scores different across the four rounds? Are young people doing better than those who are older? Do long hitters have lower scores? How important is driving accuracy in determining one’s score? Do people putt for dough and drive for show?<br><br>The dataset is available from the case author.<br><br>The dataset contains over 1,000 responses across the four generations (Veterans, Boomers, Gen X, Gen Y). It also contains enough responses to deal with the question of whether there were three sub-generations of Boomers.
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  • MBA Starting Salaries

    Every year MBA programs across the country advertise for prospective students. They promote the academic excellence of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many students’ decision criteria. In fact, the Financial Times rating of MBA programs uses graduates’ salaries as a large component of their rating system. A student has access to the salary data from a prominent MBA school in North America. She sits down to analyze the data and see what factors are associated with higher salaries.
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  • Generational Differences and Work Values, Spreadsheet Supplement

    Spreadsheet supplement for case W12142.
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  • Generational Differences and Work Values

    A consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals' attitudes, which in turn influence their core beliefs and work values. The consultant, like many others, felt that generational differences were overhyped in the literature. Nevertheless, her client wanted answers and she set out to find them by collecting a dataset on work values.The dataset contained over 1,000 responses across the four generations (Veterans, Boomers, Gen X, Gen Y). It also contained enough responses to deal with the question of whether there were three sub-generations of Boomers.
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  • Generational Differences and Work Values

    A consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work values. The consultant, like many others, felt that generational differences were overhyped in the literature. Nevertheless, her client wanted answers and she set out to find them by collecting a dataset on work values.<br><br>The dataset contained over 1,000 responses across the four generations (Veterans, Boomers, Gen X, Gen Y). It also contained enough responses to deal with the question of whether there were three sub-generations of Boomers.
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  • Brand Equity Spreadsheet A

    Spreadsheet for product 9B10E023.
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  • Brand Equity Spreadsheet B

    Spreadsheet for product 9B10E023.
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  • Brand Equity (Air Travel) Spreadsheet

    Spreadsheet supplement for case 910E23.
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  • Brand Equity (Fast Food Companies) Spreadsheet

    Spreadsheet supplement for case 910E23.
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  • Brand Equity

    A marketing company has collected a large dataset on brand equity for the fast-food and travel sectors. They have come up with their way of measuring "brand equity." Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.
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  • Brand Equity

    A market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.
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