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Volkswagen Group: Adapting in the Age of AI
In 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics. -
Cathay Pacific: Navigating Digital Disruption
In 2017, Cathay Pacific Airways Limited (Cathay Pacific) began its largest transformation program in 20 years in response to business hardships the airline had been experiencing since 2016. The program used digital enablement and insight orientation to realign the company’s newly defined business focuses and to establish supporting pillars for further development. Information technology (IT) not only played a lead role in this corporate transformation, but it also became increasingly vital to Cathay Pacific’s future growth. In 2018, this transformation seemed successful, but important questions remained regarding the development of Cathay Pacific’s IT strategy over the previous decade, the company’s focus for its IT investments, and the factors that led the company into hardship. As it moved forward, how far could Cathay Pacific go with its digital transformation? How could IT influence the company’s future business strategy: could it help Cathay Pacific avoid further turbulence?