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ZenOnco: Navigating Medical Business Ethics Through Cultural Diversity and Inclusion
<p style="color: rgb(197, 183, 131);"><strong> FINALIST - 2024 Fox International Case Writing Competition</strong></p><br/>In April 2024, ZenOnco, known for its successful integrative oncology platform in Mumbai, Delhi, and Bangalore, launched a new cancer hospital in Varanasi, India, led by its chief executive officer (CEO) and her co-founder. This expansion brought ZenOnco into the realm of medical treatment in Varanasi, where the company encountered unexpected cultural challenges. The CEO aimed to address these challenges by advocating for early cancer detection, treatment, and supportive care, while positioning ZenOnco as a trusted partner. The question remained: How could ZenOnco effectively bridge these cultural gaps and ensure patients could access necessary care with dignity and support? -
Microsign Ltd.: Engaging in Business with a Conscience
In October 2021, the founder and chief executive officer of Microsign Products Ltd. in Bhavnagar, Gujarat, India, was planning to expand the company, but wanted to ensure consistency for employees with disabilities. The company was planning to increase its list of products and expand its market by partnering with foreign companies. Despite his expansion plans, the founder wanted to continue his company’s mission to “Able the disabled.” He had been committed to social responsibility since launching the company in 1987 by hiring individuals with disabilities. He was now wondering if he needed new employee policies to support his vision of hiring people with disabilities into mainstream workplace positions and promote career growth for his employees. How would his expansion plans affect the company’s work culture? How could he be sure to retain the “family” workplace model he had always promoted?