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最新個案
- Leadership Imperatives in an AI World
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- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
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Differentiation?
Two Colombian entrepreneurs started a restaurant that was very similar to an already existing franchise. Since the case describes the similarity -even in the details- between the business model formulated by these couple of graduates from a private university in Bogotá and a restaurant created in the Netherlands, which already offered franchises in Colombia, it paves the way to discussing dilemmas associated with startups and our role as consumers in society. To what extent is it legitimate to imitate a business model? What potential benefits can be drawn from imitating a business model? In what circumstances does imitation lead to win-win scenarios?