學門類別
政大
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
-
Nike, the NBA, China, and Free Speech: A Zone Defense
As John Donahoe prepared to take over as CEO of Nike, Inc., he faced growing controversy over the company's failure to support anti-government demonstrations in Hong Kong. After US basketball team Houston Rockets manager Daryl Morey tweeted agreement with the Hong Kong protesters, Nike did not publicly back this stance. Instead, it removed Rockets merchandise from its China stores. Nike's silence on this matter contrasted sharply with its past strong support of individual's opinions. Nike management had to determine how to reconcile the company's image based on Western values with its continued growth in China.