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The author argues that the emerging discipline of Business Design requires a particular combination of mindsets, methods and thinking skills that exercise the 'whole brain' and help develop a well-rounded capacity for agile thinking and adaptive doing. She explains how a combination of the right mindset (being) and a rigorous methodology (doing) unlock a person's thinking and describes six skills under each of the three headings (being/doing/thinking) that foster bilateral thinking and create a platform for enterprise success.

The author describes the 'three gears of design' as practiced by the DesignWorks Lab, an initiative of the Rotman School of Management at the University of Toronto. She explains how the three gears -- user understanding, concept visualization and strategic business design - can lead to broader integration of the needs of all stakeholders into the final solution, as well as greater clarity and alignment regarding an organization's vision.

Whether your goal is to develop new products or services, a new way of marketing to your customers, or to reinvent your entire business model, 'design thinking' holds valuable clues as to how to get there faster and more efficiently. The author explains how to translate inspiration into implementation, providing seven steps to turning design thinking into design doing, By consciously fostering the right kind of emotional environment and following the seven guidelines outlined herein, an organization will be well equipped to follow suit.