In 2020, Cathy Siskind-Kelly and Rob Kelly, co-founders and co-owners of Black Fly Beverage Company were deciding whether they should undertake a major expansion of their company’s production facility. Black Fly was started in London, Ontario in 2005 and had grown to be one of the largest ready-to-drink brands in the alcoholic beverage industry. Part of Black Fly’s business relied on a co-packer for their canned products, and increasing challenges including supply-chain disruptions caused by the COVID-19 pandemic made their reliance on the co-packer increasingly risky. The move would not only allow them to massively increase their capacity, but bring their can production in-house, as well as become a co-packer for other beverage companies

In August 2022, Anthony Tan, co-founder and CEO of Flirtual, a virtual reality-based dating platform was deciding whether to hire a new employee or work with a consultancy to complete a major rewrite of the platform’s code. Flirtual had experienced high user growth, resulting in performance issues among some of its users. Tan wanted to decide how to continue growing its users while addressing these challenges.