This case study focuses on the digital transformation strategy of Tsingtao Brewery in the Chinese beer market. Tsingtao Brewery is one of the oldest and most famous beer brands in China. However, this legacy brewery company also faces challenges, such as fierce competition, slow market growth, and consumption upgrading. To respond to the changes of consumer demand and industry competition, Tsingtao Brewery accelerates its digital end-to-end supply chain in various aspects, such as procurement, production, logistics, and marketing. During its digital transformation, did Tsingtao Brewery choose outsourcing digital technologies, applying the Blue Ocean Strategy, or centralizing its organization? These dilemmas were awaiting answers.

This case describes Ningbo Motor, a rapidly developing company specializing in the auto parts industry. It had evolved from being an original equipment manufacturer to becoming a branded manufacturer. The company had also shifted its business model from traditional foreign trade to a cross-border business-to-consumer (B2C) e-commerce approach. Unfortunately, the challenging circumstances stemming from the COVID-19 pandemic and the Russian-Ukrainian conflict had significantly impacted Ningbo Motor's supply chain. Since 2018, the company had heavily relied on third-party platforms such as Amazon, primarily targeting the U.S. market. This dependency posed the risk of market over-reliance. Consequently, Ningbo Motor experienced a decline in its online and offline sales figures in the U.S. market from April 2022. To mitigate risks, Ningbo Motor needed to make strategic changes to enhance supply chain resilience and ensure supply chain stability. Accordingly, the questions posed are as follows: Should the company consider entering emerging markets such as Vietnam to gradually reduce its dependence on the U.S. market? Or should it create an independent site to sell products through new channels?

In 2012, after the U.S. government passed the Jumpstart Our Business Startups (JOBS) Act, the founder of Hudson Integrated, a website development company, decided to launch StartupValley, an equity crowdfunding company focused on the Title III provisions of the JOBS Act. These provisions allowed companies to solicit equity investments directly from small investors by using an intermediary registered with the U.S. Securities and Exchange Commission, consisting of either a broker–dealer or an approved funding portal. However, three years passed before all Title III regulations were finalized, and more than six months later, they came into effect. During that time, the market became crowded with both start-ups and established companies. In 2016, when the Title III provisions finally went into effect, the entrepreneur faced two key challenges. How should he position StartupValley for success in this new industry? And how should he balance his own time and resources between his existing web development business and the new venture?

In 2012, after the U.S. government passed the Jumpstart Our Business Startups (JOBS) Act, the founder of Hudson Integrated, a website development company, decided to launch StartupValley, an equity crowdfunding company focused on the Title III provisions of the JOBS Act. These provisions allowed companies to solicit equity investments directly from small investors by using an intermediary registered with the U.S. Securities and Exchange Commission, consisting of either a broker-dealer or an approved funding portal. However, three years passed before all Title III regulations were finalized, and more than six months later, they came into effect. During that time, the market became crowded with both start-ups and established companies. In 2016, when the Title III provisions finally went into effect, the entrepreneur faced two key challenges. How should he position StartupValley for success in this new industry? And how should he balance his own time and resources between his existing web development business and the new venture?

This is an MIT Sloan Management Review article. The Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation -as well as through social media and fan clubs.