Following a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was proud of the company’s performance over the previous year. Zain Group had much to celebrate, having blazed a trail in advancing women’s empowerment and inclusion in the workplace—a double challenge in a technology industry that was also based in a region heavily influenced by traditional gender values. Its strategy included the launch of the Women Empowerment Network initiative (WE Initiative) in November 2017, a strategic master plan aimed at achieving gender equality, empowering women, and advancing women’s careers at Zain. However, a great deal of progress remained, and new challenges were emerging. The company had put significant emphasis and resources toward women’s empowerment and development, leaving some of the male colleagues feeling overlooked and left out. As well, other groups, such as people with disabilities and younger generations, also had barriers to overcome. How could the company continue its efforts to support women while also being inclusive and considering the needs of all its employees?

Following a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was proud of the company's performance over the previous year. Zain Group had much to celebrate, having blazed a trail in advancing women's empowerment and inclusion in the workplace-a double challenge in a technology industry that was also based in a region heavily influenced by traditional gender values. Its strategy included the launch of the Women Empowerment Network initiative (WE Initiative) in November 2017, a strategic master plan aimed at achieving gender equality, empowering women, and advancing women's careers at Zain. However, a great deal of progress remained, and new challenges were emerging. The company had put significant emphasis and resources toward women's empowerment and development, leaving some of the male colleagues feeling overlooked and left out. As well, other groups, such as people with disabilities and younger generations, also had barriers to overcome. How could the company continue its efforts to support women while also being inclusive and considering the needs of all its employees?

This case addresses the challenges faced by the Neuroscience Outpatient Center (NOC) at the American University of Beirut Medical Center (AUBMC) and unfolds the Evidence Based Management Approach adopted to Optimize Efficiency and respond to the rising obstacles. After briefly describing the healthcare industry, the changes in ambulatory care model and the vision of AUBMC, authors dive into the challenges encountered by patients, physicians, and management at the NOC. The NOC is the first of several multidisciplinary centers launched at AUBMC to centralize services and facilitate patient care in an optimal manner. Such centers foster collaboration among faculty and ensure integration of care. This case focuses on the operational challenges faced by the NOC that ultimately impact the level of service and patients' experiences. The center was struggling to maintain patient satisfaction and optimal operations in place. The evidence-based healthcare management unit at AUBMC assisted the center's management in collecting the needed quantitative and qualitative data that can serve as a tool to provide effective recommendations to the center and improve patient experience.

The patient affairs coordinator is concerned about the rising number of complaints regarding the level of services offered by the transportation teams in the American University of Beirut Medical Center (AUBMC). The center's management team is determined to create an exemplary patient transportation service at AUBMC and consequently launches an investigation supported by a full-scale study to determine better ways of re-engineering these processes. The coordinator must consider the factors that contribute to patient and staff complaints as well as the types of data and tests required to provide evidence-based solutions for patient transportation in the hospital.

The patient affairs coordinator is concerned about the rising number of complaints regarding the level of services offered by the transportation teams in the American University of Beirut Medical Center (AUBMC). The center's management team is determined to create an exemplary patient transportation service at AUBMC and consequently launches an investigation supported by a full-scale study to determine better ways of re-engineering these processes. The coordinator must consider the factors that contribute to patient and staff complaints as well as the types of data and tests required to provide evidence-based solutions for patient transportation in the hospital.

Shankaboot, the world’s first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos. The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up about. The project was a resounding success and received a 2011 International Digital Emmy Award. In July 2011, the producer of the web drama was approached by potential funders to scale up the Shankaboot project to the rest of the Arab world. She had to decide where Shankaboot could expand to, given censorship laws and Internet connectivity levels in the region.

Shankaboot, the world's first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: "to defy traditions and explore taboos". The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up about. The project was a resounding success and received a 2011 International Digital Emmy Award. In July 2011, the producer of the web drama was approached by potential funders to scale up the Shankaboot project to the rest of the Arab world. She had to decide where Shankaboot could expand to, given censorship laws and Internet connectivity levels in the region.