個案總覽

This case presents a firsthand account of a flying experience on JetBlue Airways in June 2004. The narrative reports on the cross-country flying experience of one passenger.

This case details the history of Southwest Airlines from its inception, in 1971, until 2004. The case provides details of Southwest's business model and reasons for success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.

This case outlines the history of JetBlue Airways from its inception, in 2000, until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.

This case presents a firsthand account of a flying experience on Southwest Airlines in June 2004. The narrative reports on the cross-country flying experience of one passenger. See also "Marlene's Marvelous Adventure: JetBlue Airways" (UV0126).