Trina Wolfson incorporated her business, Tartan Loungewear (Tartan), on June 1, 2022. The business sold trendy loungewear with tartan accents. After Tartan’s first year of operations, she and her friend, an accountant, were working together to record all accounting transactions and prepare financial statements for the year.
As Louise Bernard grew her entrepreneurial venture, Heeling Custom Athletic Shoes (Heeling), she wanted to ensure that she was managing her cash flow prudently to make sure the company was well positioned for future success and growth. Heeling’s business model was to manufacture and sell custom athletic shoes for a variety of sports that provided customers with the perfect fit as well as personalized style and exceptional performance.
The executive director of Meals on Wheels London (MOWL) was struggling with a lack of volunteers to deliver meals to the not-for-profit organization’s customers. MOWL provided nutritional support for adults with disabilities and older people who required short-term or long-term assistance. Several options were under consideration to mitigate the volunteer issue. These included using new, state-of-the-art computer software to allocate volunteers more efficiently; running a volunteer recruitment campaign; and hiring paid delivery drivers to supplement MOWL’s volunteers. The executive director needed to make a quick decision to present at a fast-approaching board meeting where any necessary funding would need to be approved.
Hairstrong sold hair scrunchies, and the business’s founder had experienced significant success since selling her first products in September 2019. Sales had reached CA$90,000, and media coverage came from outlets such as Good Morning America, Chatelaine, and Global News. However, the founder wanted to expand on the early success to double current total annual revenue and consider making Hairstrong her full-time occupation. This meant significantly expanding Hairstrong’s exposure geographically and building an efficient and targeted marketing plan. This would not be an easy task given the myriad opportunities the founder had to consider.
In April 2022, the chief executive officer (CEO) of Agilus Work Solutions (Agilus) was considering how to handle the future of work at the company. With the company’s employees having worked primarily remotely since the beginning of the COVID-19 pandemic in March 2020, he wondered if now was the time to bring them back to the office. If so, would employees return to the office full-time, or was a hybrid model preferable? With employees having conflicting viewpoints on the issue, the CEO knew that whatever option was chosen would need strong justification and to be skilfully communicated to Agilus’s employees from coast to coast.
At month’s end in May 2021, the owner of Lakeshore Tea Company Inc. (Lakeshore) located in Mississauga, Ontario, Canada, was reviewing her company’s merchandising operations for the preceding month. Lakeshore operated as an herbal tea processor and supplier, importing herbs and tea leaves from a variety of sources across the globe. Over its first two years of operations Lakeshore had experienced significant growth and had begun supplying a variety of restaurants, health food stores, and small grocery outlets in the Greater Toronto Area. The owner was now tasked with recording all accounting entries relating to Lakeshore’s merchandising operations for the past month.
On October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurred over the course of the year.
In 2018, the founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increasingly competitive information technology consulting sector, he questioned whether Zarr Tech was well positioned to take advantage of further industry growth, and he wondered how best to promote his business to achieve the growth it needed. He considered various options, such as attending trade shows; hiring a sales representative; using online advertising mediums, such as Google Ads or LinkedIn; and employing an email marketing campaign. Additionally, the business' young founder was considering expanding his operations to the Vancouver area but wondered if now was the right time to do so.