This case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah's exploration and initial analysis of the different potential verticals and geographies his team could target to solve business problems using its proprietary cloud-based data platform. Students will be confronted with numerous entrepreneurial issues including founder partnership, fundraising, initial industry analysis, vertical-agnostic vs. vertical specific go-to-market strategies, developing products and operations in emerging markets, and hiring engineering talent.

"Carlypso: Overcoming Bumps in the Road in the Used Car Industry" explores various challenges associated with scaling a start-up. In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of buying and selling used cars. Over the course of two years, Coleman and Hinrichsen ran into a series of challenges that prevented Carlypso from selling cars more efficiently. The case highlights several of these challenges, as well as the innovative steps Coleman and Hinrichsen took to overcome these challenges. Specific obstacles addressed in the case include: attracting used car sellers to Carlypso; reducing the amount of time required to meet with potential buyers; overcoming operational inefficiencies through the use of technology; learning the types of cars that sell quickest; dealing with copycat competitors; and figuring out how to grow monthly sales in a scalable fashion.

Pete Flint and Sami Inkinen, co-founders of RealWide.com, a real estate search web site, met for lunch at the Fish Market restaurant in San Mateo, Calif. to discuss the coming week. It was September 21, 2005, and they planned to have their web site go live within a week. Although both felt proud of what they had accomplished over the last year, this was certainly not the time for nostalgia or back-patting. A number of critical pre-launch issues would likely consume this morning's discussion. In particular, they had yet to finalize the details of their first major financing and decide on a national or local (i.e., Bay Area) focus. Additionally, certain real estate listing web sites were threatening to block their search crawlers; some of their advisors were urging them to focus more on strategic issues and less on tactical execution details; and then there was the matter of the name-did RealWide truly represent their company? As they sat down, they both wondered, what would the coming week bring?

In the spring of 2007, four budding companies were in the very early phase of their development. These entrepreneurial ventures illustrate the variety and breadth of new business ideas that can be pursued, and the unique issues that need to be tackled in order to turn each concept into a sustainable, profitable business. The case briefly describes each of the four companies-a footwear manufacturing company, a primary healthcare provider, a medical device, and a technology platform for creating biofuels and chemical products-in terms of the product or service being offered and the market being addressed.