The purpose of this case is to look at Zipline's product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

The purpose of this case is to look at FarmFriend's product market fit. The case examines how the FarmFriend founding team evaluated various business models through extensive market research and ultimately decided to launch a marketplace that matched farmers to pilots that offered drone spraying services. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

The purpose of this case is to look at Aerobotic's product market fit. The case examines how the Aerobotics founding team determined the best way to approach the agricultural drone market in South Africa. It also highlights how the team evaluated pricing and which markets/partnerships to initially pursue. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit. The case also looks at the company from an investor's point of view.