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Growing Friday Engineering in a Globalised Economy: Crossing Cultural Barriers
At the onset of the COVID-19 pandemic, Ganesh Thummer, chief executive officer of Friday Engineering, faced a daunting challenge. Friday Engineering, which is a multinational manufacturer of medical devices, had recently partnered with a European firm. But the Indian and European teams, collaborating for the first time, were encountering significant conflict. Thummer decided to intervene but was facing resistance from his Indian office staff who wanted to maintain their traditional practices and beliefs. Thummer had to figure out how to bring the teams together while respecting the values of both teams, encouraging collaborative efforts, and providing inclusive leadership to foster a harmonious and motivated workforce. -
CGI Inc.: Employer Branding through Purpose-Driven CSR
Nirbhay Lumde, head of corporate social responsibility (CSR) at CGI Inc. (CGI), along with his efficient team, implemented certain novel CSR initiatives to address two critical societal issues: COVID-19 infrastructure and women’s safety in the context of India. CGI had to form partnerships with health care, law enforcement, and government to achieve greater impact from its CSR initiatives and to empower CGI’s employer branding. How could Lumde assess the effectiveness of CGI’s CSR initiatives? Which metrics were likely to help in this regard? Should Lumde consider expanding CGI’s CSR initiatives? Were there any potential benefits to CGI of doing so? If yes, what potential CSR opportunities could Lumde explore?