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The Neat Account: Fintech Innovation in Hong Kong (Part II)
As a young fintech company in Hong Kong offering individuals, startups, and SMEs an alternative to a bank account, Neat has struggled to address a number of challenging issues since its inception in 2015. Set in 2019, as the company was entering the next stage of growth, co-founder and CEO, David Rosa had to decide what the next steps are for the company. In order to do so, he had to redesign the brand, recalibrate the risk-reward ratio, target a more lucrative audience, and navigate a complex regulatory environment as well as secure a new round of funding.