個案總覽

Lego collaborated with Shell to launch a series of toy products, and both parties benefited from the partnership. However, this collaboration faced strong opposition from the environmental organization Greenpeace, who believed that it was just a way for the oil company to "greenwash" and reshape its image. As a result, Greenpeace launched a series of actions to stop the collaboration between Lego and Shell, which sparked polarized debates in society and triggered discussions on corporate social responsibility issues.

This case describes one match-fixing scandal of Taiwan professional basesball which explores the cause, impacts, and ethical issues involved.

After integrating the relevant CSR literatures, the case demonstrates the common challenges for companies in the development of CSR, including CSR strategies and writing CSR reports.

On November 27, 2015, the Taiwan Changhua District Court found Wei Yin-Chun, the chairman of the Ting Hsin International Group, not guilty in a case concerning an alleged fraud in which feed oil was used as edible oil. However, this judgement could not satisfy the public's expectation. Consumers thus spontaneously initiated the “instant return after purchase” movement to boycott products made by the Wei Chuan Food Corporation. The public had different opinions and comments on this incident, which caused many ethical controversies. The purpose of this case is to state the course of the event, its impact on all stakeholders, and to explain various points of view.

This case describes the ethical and legal issues involved in the process of using social media to collect job applicants' information during human recruitment. The scenario of this case is discussing about one security software company that uses Facebook to obtain additional information about recruiters during the recruitment process, and to decide who to hire.

This case describes that Sinyi Real Estate Inc. held the belief that “righteousness before profits” and launched the “We Are One” Project, hoping to make the community more gelled. In each stage promoted by the “We Are One” Project", Sinyi Real Estate Inc. responded to different challenges through rolling correction and continuous improvement that had achieved today's dazzling results.

Chunghwa Post launched a VISA debit card promotion campaign but unexpectedly caused trouble for the Taiwan Rabbit Saving Association. The purpose of the case is to explore the ethical issues and solutions when a promotional activity indirectly damages the interests of third parties.

In 2016, Alibaba, allowed their employees to bid for "Tao Doll" mooncakes on the day of the Mid-Autumn Festival. As a result, four engineers from the Information Security Department wrote a program and obtained 124 boxes of moockes in 2 hours. In the incident, these four engineers were fired by the company immediately, which triggered a series of discussions on ethical issues.