In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi-founders of WeSkill, a live, online "extracurricular" learning platform for children below the age of 14 years-were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had traversed multiple twists and turns. The team had worked hard and enjoyed some success during the COVID-19 pandemic. However, as the impact of the COVID-19 pandemic waned, challenges began to mount. The case documents multiple issues that arise when creating a platform start-up and sustaining it over a long period. It also examines why start-ups that experience initial success may not sustain operations as time progresses.

This case traces the evolution of analytics as an organisation-wide capability at Titan Company. It delves into the initiation of the process, development of various projects to seek buy-in from key internal stakeholders, hurdles in organisation-wide adoption and ways to overcome these hurdles. The case covers topics such as factors that drive acceptance and measurement of impact, hand-holding with regard to capability development and ways to build champions in the organisation who support the venture. This case is one of the few recorded instances of organisation-wide adoption of analytics for decision-making in business in the Indian context.

Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) and other markets. Patel and Thumar had invested INR 134.8 million to establish a cutting-edge peanut-processing facility for exporting peanuts to the EU. However, despite producing high-quality peanuts, they could not find buyers in the EU willing to pay a reasonable price. This happened for two reasons. First, they started at a time when the EU was considering a ban on Indian peanuts because of the presence of aflatoxin in them. Second, many EU importers were unwilling to take a chance on a new exporter from India. By accepting REPL's offer, KFFPL could benefit from gaining access to its production capacity and obtaining a guaranteed return on investment. However, the downside would be losing autonomy in decision-making, brand-building potential and international recognition.

Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved over the last few years. In the third quarter of 2021, the company's valuation reached USD 25 billion, representing a year-over-year gain of 50%. Within 12 years of operation, it had over 50,000 employees worldwide and over 100,000 paying customers in more than 150 countries. Raj had to decide the company's future direction among new territories, buyer segments and product categories that would bring revenue and aid in sustaining its growth.