The founder of ChopValue Manufacturing Ltd. (ChopValue) was working to resolve his growth strategy. In 2016 his research had suggested 100,000 chopsticks were thrown out daily in the Metro Vancouver region. This moment of inspiration led him to develop an initiative to recycle and recircle these utensils and to create ChopValue. The company collected and cleaned used chopsticks, pressed them into tiles, used the tiles to create furniture and home décor products, and then sold the products. After launching ChopValue, the founder recognized a global need to reduce waste and developed a franchise system to grow his circular economy. He was now working to develop the best strategy for moving forward.