WoodBarn India was a construction company specializing in wooden houses and buildings. The company had worked primarily for business-to-business buyers but was fairly successful in earning a good reputation. However, to make profits, WoodBarn needed to tap into the Indian middle-class housing market, which was largely dominated by brick-and-mortar houses. The major challenge was to educate consumers and break the existing mindset that wooden houses were non-durable. Additional challenges related to procurement since the required raw material was not available in the domestic market and obtaining the same increased the final price of the product.

WoodBarn India was a construction company specializing in wooden houses and buildings. The company had worked primarily for business-to-business buyers but was fairly successful in earning a good reputation. However, to make profits, WoodBarn needed to tap into the Indian middle-class housing market, which was largely dominated by brick-and-mortar houses. The major challenge was to educate consumers and break the existing mindset that wooden houses were non-durable. Additional challenges related to procurement since the required raw material was not available in the domestic market and obtaining the same increased the final price of the product.

Based in Delhi, India, Sherry’s Bakery (Sherry's) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry’s into a full-fledged bakery rather than simply operating from her kitchen.

Based in Delhi, India, Sherry's Bakery (Sherry's) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry's into a full-fledged bakery rather than simply operating from her kitchen.