This case profiles the career of Ghana-based chef and entrepreneur, Selassie Atadika. In the midst of the COVID-19 pandemic, she faced many questions about the future, such as: How could she convince Ghanaian consumers to view their native cuisine in a fresh, compelling way? How could she sustain the fine dining arm of Midunu, Atadika's food and lifestyle company, in a nation where the average annual income hovered at USD5,000? Should she expand her chocolate business internationally? As Atadika became an important player on the culinary world stage, what were the best ways to promote her business and capitalize on her increasingly high international profile?

After hitting an all-time low in 2008, Domino's Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world's leading international fast-food retailer. Domino's considered itself as much a tech company as it was a purveyor of fast food, with digital orders accounting for a high percentage of sales. Domino's was run more like a Silicon Valley company than a fast food chain and was described by CEO Patrick Doyle as "a technology company that delivers pizza." As it bested rivals like Pizza Hut and Papa John's, Domino's declared itself "The Official Food of Everything." In 2020, as much of the world remained in lockdown Domino's, which offered delivery options from drones to driverless vehicles, saw a jump in sales. How did Domino's become the world's leading restaurant?

For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst of the COVID-19 global pandemic, how should she plan for the future, in both the short-term and long-term?

Dennis L. Via, was a retired four-star U.S. Army general and one of the world's foremost experts on logistics, crisis management, supply chains, and maintaining a state of readiness at all times. As he reflected back on his career and leadership experience during the COVID-19 pandemic, he considered: What are the most important leadership qualities in responding to a global pandemic? Beyond a grasp of science and logistics, how important were character traits such as empathy and integrity in the task of leading frightened populations through uncertain and dangerous times? And how could leaders-of nations, armies, businesses, families-prepare for inevitable, yet unpredictable, crises?