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Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he try to work with those companies on lower profile financing activities like secondary offerings? Or perhaps he should work with companies that are too small to attract the attention of the big investment banks, who really don't like the whole Dutch auction idea. The case offers a very different setting to apply the theory of disruptive innovation, yet one in an industry that might be quite familiar to many students.

Many general managers face this predicament at one time or another: if I don't deliver the numbers, senior management won't invest in our growth. But what it takes to deliver the desired numbers may include layoffs and other undesirable solutions. Is it better to back off the short-term solutions and weather the revenue losses, or will cutting back in the short term actually help to deliver the long-term results? Looks at one general manager's struggle with these issues.

Supplements the (A) case.

Supplements the case.

Supplements the case.

Examines John Sculley's management approach toward transforming Apple Computer during the personal computer industry crisis in 1992. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple.

Presents a model or theory about the competence or capability of organizations. Written to help managers be more precise about what the capabilities and disabilities of an organization are, and to be able to put their finger precisely on the place in the organization where capabilities and disabilities reside.