個案總覽

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 1, Human Capital (24 pages), examines the three basic aspects of personality: intelligence, values, and "conative" energies. Drawing from popular research, he reviews Howard Gardner's work on multiple intelligences and how these come into play in the workforce. He explains how a person's values guide his or her actions and provides an exercise to help the reader identify his or her own core values. Through analysis of the Disney brand, he shows the impact of values on business strategy. He explains Kathy Kobe's research on striving instincts, or conation, to explain how people make decisions, solve problems, and take action. He presents three questions to guide managers in applying this information to a business setting.

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 2, Social Capital (24 pages), explores the people and relationships that impact a business, including family, friends, clients, vendors, and associates. The author explains how relationships are defined by values and that strong bonds are formed when people have either shared or complementary values. He explores the concept of stickiness in social capital, or the ability of one person to correctly infer another's intention, and how this provides benefits to a business. He presents three strategies for creating and preserving social capital, including managing casual relationships, being aware of boundaries with different categories of people, and using social media appropriately. He ends the chapter with practical advice on managing social capital.

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 3, Structural Capital (18 pages), explores the systems, processes, and communication methods that enable a company to provide value to customers. The author explains how structural capital governs the other four capitals and his belief that it is the most important core factor. He presents analysis of Webvan as a real-world illustration of how the lack of structure negatively impacts a company. He also comments on the importance of continual re-evaluation and adaptation to a company's structure and process. He describes the three benefits of rich structural capital (consistency, efficiency, and focus). He reviews customer-facing and internal processes, offering guidance on what mangers should monitor. He explains the link between a company's values and processes and ends the chapter with a list of questions to guide managers in to guide managers in evaluating the structural capital of their companies.

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. In Chapter 4, Intellectual Capital (11 pages), the author considers a company's knowledge and offers guidance on creating a powerful advantage by combining different knowledge areas in unique ways make it hard for others to copy. He presents two strategies for creating powerful intellectual capital: either by making it unique or by translating one of the other core factors into intellectual capital. He presents positive and negative real world examples with analyses of Uber and Sony. He ends the chapter with a list of questions to help managers determine and strengthen their intellectual capital.

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 5, Financial Capital (8 pages), explores how a company's physical assets and finances enable the other core capitals to function as well as provide a checkpoint to gauge management efficiency. The author explains how deficiencies in the first four capitals results in financial problems and provides insight into protecting financial capital by understanding three things: your company's financial history, goals for the future, and key performance indicators (KPIs).

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 6, Keeping Five Eyes on the Fence (13 pages), addresses the importance of identifying and managing problems through the lens of the five capitals. The author offers insight into evaluating a business's core capitals as well as how they are linked together. He argues that the key to success is at the intersection of the five capitals, which captures the unique talents and abilities of a business. He ends by providing a list of questions to aid in evaluation of a company's five capitals.