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  • Hisense: Breaking Recurring Channel Conflict

    Hisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. Therefore, Hisense successfully changed from having different prices for the same products to having different prices for different products. However, in early 2020 the new model was challenged again, and channel conflicts soon reappeared. How would Hisense break the recurring channel conflict this time?
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  • The Palace Museum: The Future of its Digital Transformation

    Beijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transformation. By June 2020, the museum had made steady progress in its digitalization over the previous two decades. It formed partnerships with online media platforms and experimented with innovative technology in key areas of its systems and structures. However, this transformation did not come without criticism. Was the museum sacrificing its integrity and its cultural import by leaning too heavily on science and technology? If people could access the collections online, would anyone still bother to visit? The museum was challenged to weigh the risks and benefits of digital transformation.
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