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ZOMOZOMO: From Platform Operator to Provider
Founded in September 2016 and based in Beijing, China, ZOMOZOMO primarily conducted business through its gamified freelancers’ platform, where designers’ works were publicly requested, reviewed, chosen, and rewarded, eliminating some of the long-standing troubles within the industry, such as inefficiency, fragmentation, and lack of transparency. The company soon became a prominent player in the design industry. The first four years of the company witnessed the rapid expansion and diversification of its client base, which began to include many influential brands such as Amazon.com Inc., Nike Inc., and Huawei Technologies Co. Ltd. However, ZOMOZOMO began to find it increasingly challenging to meet the needs and requirements of its high-end clients in terms of response time, service quality control, and confidentiality. In deciding to shift from a bidding platform to a provider of one-stop design solutions, ZOMOZOMO needed to determine whether it should prioritize building its internal capabilities or seek external partnerships to deliver high-quality design solutions to its high-end clients. -
Bosai Minerals：A Journey of “Going Global” Guided by Neo-Confucianism
Located in southwest China, Bosai Minerals Group Co., Ltd. (Bosai) has been engaged mainly in the bauxite and manganese business since 1997, and by 2010, it had successfully completed acquisitions of three large overseas mining companies. By incorporating the traditionally mild and inclusive neo-Confucianism into its management philosophy, Bosai’s overseas branches had successfully integrated themselves into local communities and cultures. In March 2016, shortly before the acquisition of Guyana Manganese Inc., the board of directors was debating how to deal with employees of the acquired company. Newer directors proposed laying off inefficient local employees and granting incentives through an improved performance appraisal mechanism. This proposal was fiercely opposed by directors who had been on the board longer. Bosai’s chair and managing director had to decide how to proceed, ensuring a smooth transition and sustainable development of the subsidiary.