<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Euro-Mediterranean Managerial Practices and Issues, European Foundation for Management Development (EFMD) Case Writing Competition</strong></p><br>The case describes an innovative business model offering wine and a French cultural experience to North Americans. Students are given an opportunity to learn about the challenges of reviving a 1,000-year-old chateau, farmhouse, and vineyard while building a viable wine export and travel experience business. The case refers to a 15-minute online video that includes an interview with the entrepreneur, pictures of the Montlaur estate, and excerpts about Guédelon Castle, a medieval construction project.
Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical software support issues around software installation and upgrades, malware attacks, and processing failures. The manager of the remote support unit implemented a new triage program for customer calls hoping to reduce customer wait time, improve customer satisfaction, and reduce costs. After one year, customer dissatisfaction is at an all-time high and he must perform a quantitative analysis of the current process, considering wait times for customers as well as cost per call, before making a final recommendation. This case can be used in a first-year MBA course in Service Management or Operations Management or a course in industrial engineering. It can also be used to introduce simple queuing theory.
Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. The author opens the first chapter by exploring the concepts underlying supply chain management, terminology specific to the subject, and its evolution relevant to its business functions. The importance of supply chain management to executives and business leaders is discussed and real-world examples to illustrate why and how a firm can derive a competitive edge by managing the supply chain effectively.
Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. In the second chapter the author introduces reasons why firms trade globally, the benefits of globalization, and the challenges encountered when a firm is sourcing abroad. The author then discusses the management and mitigation of global supply chain risks as well as strategies for increasing the agility and efficiency of a supply chain. Additionally, he addresses the most pertinent security issues involved when trading internationally; U.S. government security programs are highlighted.
Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. In Chapter Three, the author explains key elements that firms must consider when developing a global sourcing strategy. He explores the make-versus-buy decision, global versus local sourcing, and the total cost of ownership. He also discusses methods for selecting, managing, and evaluating successful alliances with international supply chain partners, and he examines innovative supply management relationships developed from the global supply network.
Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. Chapter Four discusses the considerations and latest practices that firms implement while venturing into the global marketplace. The author explores strategic options that can improve international operations including exporting, licensing, franchising, joint ventures, and subsidiaries. The importance of transportation infrastructure and its relationship with managing global logistics is discussed in detail, as are international intermediaries that assist with international transportation and documentation processes. Additionally, global warehousing and distribution as well as criteria for establishing efficient global distribution networks are explored.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. In the opening chapter, the authors describe the environment surrounding contemporary business and its impact on the transformation in communication practice in small and multinational corporations.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 2 explores the strategic goals of the communication function in the contemporary corporation. The authors identify the skills that individuals and their companies need to thrive in this environment of constant and rapid change.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 3 outlines the major forces that have transformed the discipline of corporate communication, and discusses the essential traits and characteristics of successful chief communication officers. The authors provide lessons for the future by connecting current practice with the history of communication in corporations.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 4 offers two workshops in strategic planning designed to provide the reader with a clearer understanding of the alignment of corporate communication strategy with performance. The exercises emphasize the leadership role of corporate communicators by allowing participants to experience the range of responsibility and activity in the field.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 5 discusses the internal communication tools and techniques used at the corporate level. Five major corporate communication practices are discussed in detail: strategy and policy, corporate culture, employee engagement, global and affiliate relations, and social media and corporate blogging.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 6 discusses the external communication tools and techniques used in the corporate sphere. Nine major communication practices are covered: crisis communication, corporate citizenship and sustainability, media relations, social media and corporate blogging, reputation management, thought leadership, investor relations, transparency and disclosure, and transaction communication.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. In Chapter 7 the authors discuss the measures commonly used to determine successful performance of corporate communication functions. Corporate reputation, its influence, and methods used to cultivate and measure it are also explored.
Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 8 provides readings and links to internet resources for continued professional development in the area of business communication.
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 1, the author defines the different roles that communication plays in leadership and introduces the principles of managerial leadership communication. Topics include: interpersonal, written, and oral communication skills, the basics of the communication process, the influences of novel technologies, miscommunication and its mitigation, and communication ethics. The chapter includes a four-page case study on using social media to stir a widespread audience.
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In the second chapter the author examines the importance of interpersonal communication skills for today's managerial leaders. The influence of feedback and a methodology for constructive feedback are presented. The basics of nonverbal communication and strategies for effective nonverbal communication are explored. The author examines emotional intelligence (EQ) -- a set of skills learned throughout life that enables us to sense, understand, and use the power of emotions - and explains strategies to raise EQ skills. Next, she discusses conflict and conflict-resolution strategies and last, techniques for assuming the roles of mentor, coach, and counselor. The chapter includes a one-page case study: Can a CEO's Terrible People Skills Affect Company Success?
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 3 the author examines how daily communication affects organizational relationships. Topics include: building trust, conducting interviews and one-on-one meetings, leading teams, and the duties involved in facilitating meetings. Two mini-cases are included at the chapter's end.
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 4 the author stresses the importance of written communication in managerial leadership. A process for effective written communication is outlined. The multiple mediums of written communication, including recent technological influences, are explored. The chapter includes a 28-page case for thinking and discussion titled: The New Rules in a Digital Age.
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In the fifth and final chapter the author presents a series of methodologies and techniques developed to hone oral communication skills. A three-step framework of preparing, practicing, and presenting is used to improve speech organization and effectiveness. Strategies for team presentations and the influences of technology are also discussed. A thirteen-page case study is included: The Presentation Secrets of Steve Jobs.