Established in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next crop cycle. In response, Sawhney and his team conceptualized and executed India’s largest crop residue management (CRM) program. The organization’s initial success in providing its services to over 25,000 farmers and curbing the stubble burning problem gained international recognition and helped Nurture.farm earn several new partnerships within a year of operations.<br><br>By March 2023, Nurture.farm was hoping to scale up its CRM program and expand into over 800,000 hectares (2 million acres) of land, primarily in India’s rice paddy fields. In this mission, Sawhney and his team found themselves facing some difficult questions. Could they efficiently scale this mission-driven campaign to additional states? How could they convince and garner organic trust from farmers? Modern technologies helped Nurture.farm facilitate its operations, but what challenges could the company face in the future? What sustainable practices could help the company drive its CRM program?
Tech Talk is an electronic content publishing portal that publishes articles on information and communication technologies. The articles cover specialized areas such as business analytics, e-governance, e-commerce, web technologies, big data analytics, software project management, telecommunication systems, business management theories, service science, e-payments, and Internet marketing. As a growth strategy, the co- founder of Tech Talk wants to draw traffic by creating a larger social media presence. He wants to use established strategies, and has the following questions: How should he strategize the interaction with readers on social media? With so many platforms like Facebook, Twitter, and LinkedIn, which ones should he focus on? Should he manage the social media marketing in-house or outsource it?
Business Fundas, a portal that publishes educational business and management articles, is situated within the electronic publishing industry, which has many players and is highly fragmented. The start-up company faces many challenges in its efforts to position itself for growth and to take advantage of various innovative value propositions and business models. The senior managers hope to gain insights into user-specific trends through the use of data analytics.