The director of human resources for Grupo Industrial Bimbo, S.A., was involved in a corporate re-engineering initiative. In response to the changing Mexican business environment, the company's senior executives had initiated a review of operations in an attempt to increase competitiveness and ensure the company's survival. The conclusions of the initial benchmarking studies, and some people dedicated to the re-engineering effort, recommended laying off 6,000 of the company's 40,000 workers to reduce and control costs. The directors were concerned about how the company could preserve its corporate culture. A follow-up case (9A98M011) is available.
The director of human resources for Grupo Industrial Bimbo, S.A., was involved in a corporate re-engineering initiative. The conclusions of the initial benchmarking studies recommended laying off 6,000 of the company's 40,000 workers to reduce and control costs. This case describes what the company did and is intended to be used in conjunction with the (A) case, 9A98M010.
After a substantial devaluation in the value of the Mexican currency, a major automaker attempts to reduce the price it is paying to a Mexican based supplier. The supplier (Ventramex) is put in a difficult position because a large portion of its costs is based in US dollars. The company must decide how to respond to the automaker while considering options that would increase the proportion of its costs that are based in Mexican pesos.
This case explores a proposal by Labatt management to purchase a 22% interest in a Mexican brewing business and strike associated agreements for cooperative activities throughout North America. An evaluation of the deal requires an assessment of the prospects of the venture in the Mexican and U.S. beer markets, the potential for synergies in the cooperative activities, and ultimately the pricing and financing of an investment in a developing economy. This case is similar to Una Cerveceria Por Favor: Labatt Buys Into Mexico, case 9A95G013, in that it varies primarily in the time perspective from which the issues are addressed. Only one of these cases is necessary in a course.
The export director for Cerveceria Cuauhtemoc Moctezuma, of Monterrey, Mexico, must develop a sophisticated marketing strategy in order to earn a permanent place for the brewery's SOL brand in the UK brewing market, considered to be one of the world's most dynamic and competitive beer markets. Specifically, he must decide how to position the brand; what brand characteristics, if any, should be modified; what new distribution channels, if any, should be pursued; and finally, what type of advertising and promotional campaign is necessary.
The president and owner of a small sandal factory realizes that if his company is to survive in the long-run, the manufacturing operation would need to become more efficient. Relaxed tariff barriers had increased the level of foreign competition in the country, particularly in the footwear industry. He had recently attended a seminar on total quality control (TQC) sponsored by the local trade association. Despite the potential benefits of TQC and its record of past successes, John was uncertain whether the Mexican employees would be able to implement TQC, a system that appeared to be based on different norms and values than those of Mexican workers.
The president and owner of a small sandal factory decided to implement TQC in his company factory. This case outlines the steps he followed, the problems he encountered and the measures he took to correct them as he introduced his employees to TQC. This case is intended to be used in conjunction with Sandalias Finas de Cuernavaca, S.A.: Total Quality Management (A), case 9A95C018.
The financial results of Euro Disney and the problems experienced after its start-up are described. It can be used as a follow-up to the Harvard Business School case Euro Disney: The First 100 Days, HBS 693013.
The vice-president of Damark Packaging Inc. must decide whether to accept or reject a US$1-million order for shrink wrap packaging equipment. Should Damark focus on external markets for survival? Is there a 'fit' between the company's external environment, its internal resources and the preferences of its management team. Pedagogically the case explores the issue of external markets and the decision faced by many companies of how to decide on the external environment that presents the best opportunities for their organization.
Labatt Breweries of Canada introduced its Ice Beer to the Canadian market, it gained rapid acceptance by consumers, and has spawned imitators and attracted the interest of brewers in the United States. The president of Labatt Breweries, Hugo Powell, must decide if and how Labatt should enter the U.S. market with its product and new brewing technology. The case provides information on the Canadian and United States beer markets, pointing out the differences that Labatt has to consider in trying to profit from its new product in the U.S. An in-depth note Note on the Mexican Beer Industry is available to accompany this case.
Alex MacDonald, president and owner of AWC Inc., a southwestern Ontario aluminum fabrication operation, is confronted with a decision of whether to install ventilation equipment that will negatively affect the financial performance of the company, possibly forcing the company out of business. His alternative is to ignore environmental regulations and risk being charged by government authorities for contravening the law. This case provides the opportunity to discuss several environmental forces that impact business decision making.