The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. Chapter 1 discusses what the authors call the "Big Shift" in organizational behavior from a "push" to a "pull" methodology. The ongoing catalysts for the Big Shift are the constant creation of new digital infrastructure; the easier flow of capital, talent, and knowledge; and the institutional innovations that the first two engender.

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. Chapter 2 discusses the first level of the concept of pull: access. Access involves the ability to find, learn about, and connect with resources on an as-needed basis to address unanticipated needs. In the past, access to resources was dependent upon "stocks" of knowledge - information known at a point in time. However, an ever-increasing amount of information makes these "stocks" more difficult to keep current and therefore less valuable. Access now requires a different approach utilizing "flows" of knowledge, or interactions that create knowledge or transfer it across individuals.

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. Chapter 3 discusses the second level of pull: attract. Due to the proliferation of information, accessing specific resources now depends more on serendipity than on searching. To increase the probability and quality of these chance encounters, access to not only digital social networks, but to the informational "edges" - areas of knowledge creation and economic growth where unmet needs and unexploited capabilities are found - of our interests is paramount.

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. Chapter 4 discusses the third and final level of pull: achieve. Achieving allows large numbers of participants to come together, through "creation spaces," to test and refine the practices required to exploiting their potential more efficiently. The authors challenge the concept of the "experience curve," offering their own "collaboration curve" that forms across institutions, yielding more diverse participants; this curve , unlike the experience curve, does not focus on learning, but is designed to drive more rapid performance improvement with learning as a byproduct.

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. Chapter 5 discusses how individuals can put the levels of pull into practice, as well as the elements of change (trajectory, leverage, and pace) needed to galvanize change within an institution. To fully utilize pull, individuals must do three things: make their passion their profession (trajectory), harness their ecosystems (leverage), and maximize their return on attention - the value they get for the time and effort invested in focusing on someone or something (pace).

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. Chapter 6 discusses how institutions can implement the power of pull. Institutions must redefine the trajectory for change, leverage passionate individuals from both inside and outside of the institution, and accelerate the pace of change by removing institutional barriers -- by embracing, for example, the power that social networking websites can have on the job.

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. In the seventh and final chapter, the authors discuss the implementation of pull in the broadest economic and social environments. The authors focus especially on the concept of "shaping strategies" - galvanizing statements about the future of a market, an industry, or a broad social arena, that say how tomorrow will be different from today and how everybody will be better off thereby - and on increasing the flow of participation by people and resources toward a common goal.

Traditional metrics don't capture many of the challenges and opportunities in store for U.S. companies and the national economy. The authors, from Deloitte, present a framework for understanding the forces that have transformed business over the past 40 years - and an index for gauging their impact on performance.

Redefining the terms of competition for a market sector, an industry, or an entire global ecosystem is a tall order. It means attracting thousands of participants, galvanizing their efforts, and retaining their commitment for the long haul. Hagel, Brown, and Davison, of the Deloitte Center for Edge Innovation, provide a blueprint for this daunting task of shaping strategy as technology-driven infrastructures constantly change. The authors discuss three elements that, no matter the industry, are vital in shaping strategy. A shaping view, or rallying cry to potential participants, clarifies the market opportunity, makes sense of fundamental forces, identifies rewards, and highlights the shared nature of risk. Bill Gates, of course, succeeded with his view of desktop computing, and more recently Salesforce.com's Marc Benioff has held out a new model for delivering enterprise software. A shaping platform, like that of Google's AdSense, clearly defines standards and practices that help organize and support the activities of many participants, enabling them to do more with less. Specific shaping acts and assets convince participants that the shaper has the muscle to pull off its initiatives, as Facebook has done by showcasing its relationship with Microsoft. The three elements together allow a shaper to quickly mobilize a critical mass of participants and, thereby, unleash powerful network effects that can yield big rewards during periods of rapid change. Almost any company will benefit from an attempt to shape strategy, say the authors, but they recognize that not every business is ultimately a shaper. By participating in other firms' shaping strategies, they show, a company can still find plenty of opportunities to create value.