Supplement to case SMU413. This case is a two-part series on the value of faculty teaching forums and peer coaching programmes in resolving conflicting pedagogical philosophies. Case A is set in September 2009, shortly after James Nelson, assistant professor at Singapore Management University sought guidance from practice associate professor Harry Denon on the issue of declining student ratings of his teaching performance. Den then observes Nelson's lectures, and has in-depth discussions with him on his teaching style. The discussions prove very helpful to Nelson, who is now able to decide how he should approach his class and to what extent he needs to alter his teaching approach. The case looks at the value of feedback received by faculty through various lenses: students, peer and self-reflection. It is highly suitable for faculty development and executive education courses that cover different pedagogical philosophies and the effectiveness of student appraisal processes. In Case B, Nelson reflects on his peer coaching experience and how his thought process has evolved through the course of the coaching programme. He also describes some of the changes he made in his instructional strategy and course assessment methods, and reveals how he has refined his teaching philosophy.

Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for his company. SimpliFlying was founded in March 2008, and was originally a blog which commented on issues in marketing aviation. After thinking about how he could find a niche for his business, Nigam decided to sell his company's services by combining the three pillars of aviation, marketing and technology through social media. However, he recognised that he still needed to decide on the long-term positioning of the company - should SimpliFlying focus on strategy consulting, strategy execution (agency) work, or both? At the same time, Nigam's company was also receiving calls from hotels to help them with branding projects. Nigam needed to make a decision.

Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for his company. SimpliFlying was founded in March 2008, and was originally a blog, which commented on issues in marketing aviation. After thinking about how he could find a niche for his business, Nigam decided to sell his company's services by combining the three pillars of aviation, marketing and technology through social media. However, he recognised that he still needed to decide on the long-term positioning of the company - should SimpliFyling focus on strategy consulting, or strategy execution (agency) work, or both. At the same time, Nigam's company was also receiving calls from hotels to help them with branding projects. In the end, Nigam decides that the company should handle business that was related to aviation strategy only. Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation market strategy consulting and training firm. Estonian Airline's social media loyalty programme was not only SimpliFlying's second major airline project, but also the first airline loyalty programme in the world to be driven purely by social media. Despite the challenging timeline - only eight weeks from conceptualisation to launch - SimpliFlying had managed to deliver beyond expectations. However, Nigam had to consider if the approach he had used was the best way to implement bigger projects going forward.

Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation marketing strategy consulting and training firm. Estonian Airline's social media loyalty programme was not only SimpliFlying's second major airline project, but also the first airline loyalty programme in the world to be driven purely by social media. Despite the challenging timeline - only eight weeks from conceptualisation to launch - SimpliFlying had managed to deliver beyond expectations. However, Nigam had to consider if the approach he had used was the best way to implement bigger projects going forward.

Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for his company. SimpliFlying was founded in March 2008, and was originally a blog, which commented on issues in marketing aviation. After thinking about how he could find a niche for his business, Nigam decided to sell his company's services by combining the three pillars of aviation, marketing and technology through social media. However, he recognised that he still needed to decide on the long-term positioning of the company - should SimpliFyling focus on strategy consulting, or strategy execution (agency) work, or both. At the same time, Nigam's company was also receiving calls from hotels to help them with branding projects. In the end, Nigam decides that the company should handle business that was related to aviation strategy only. Part (B) of the case covers a specific project that SimpliFlying is handling. By November 2011, SimpliFlying had developed into a reputed aviation market strategy consulting and training firm. Estonian Airline's social media loyalty programme was not only SimpliFlying's second major airline project, but also the first airline loyalty programme in the world to be driven purely by social media. Despite the challenging timeline - only eight weeks from conceptualisation to launch - SimpliFlying had managed to deliver beyond expectations. However, Nigam had to consider if the approach he had used was the best way to implement bigger projects going forward.

This case is a two-part series on the value of faculty teaching forums and peer coaching programmes in resolving conflicting pedagogical philosophies. Case A is set in September 2009, shortly after James Nelson, assistant professor at Singapore Management University sought guidance from practice associate professor Harry Denon on the issue of declining student ratings of his teaching performance. Den then observes Nelson's lectures, and has in-depth discussions with him on his teaching style. The discussions prove very helpful to Nelson, who is now able to decide how he should approach his class and to what extent he needs to alter his teaching approach. The case looks at the value of feedback received by faculty through various lenses: students, peer and self-reflection. It is highly suitable for faculty development and executive education courses that cover different pedagogical philosophies and the effectiveness of student appraisal processes. In Case B, Nelson reflects on his peer coaching experience and how his thought process has evolved through the course of the coaching programme. He also describes some of the changes he made in his instructional strategy and course assessment methods, and reveals how he has refined his teaching philosophy.

On January 12, 2007 a prominent Chinese blogger protested against Starbucks' presence in Beijing's Forbidden City. The blogger stated, "This is not globalisation but an erosion of Chinese culture." The blog post signalled the start of an avalanche of criticism as Starbucks came under attack for operating a café inside China's Forbidden City. The effort to remove the iconic western brand from the centre of the Forbidden City quickly became global news. Initially the story grew only within China's Internet space, but once translated into English it became global front-page news in a matter of days. Starbucks quickly found itself on the receiving end of criticism for inappropriately operating a café in the middle of a cultural and historical centre. What should the company do?

This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets for her documentary about Twitter, using the micro-blogging platform itself. Crowdsourcing, according to professor of journalism, Jeff Howe, is "the act of taking a job traditionally performed by a designated agent, usually an employee, and outsourcing it to an undefined, generally large group of people in the form of an open call." The Twittamentary website was launches in August 2009 with an invitation to "share a great story that answers the question: what is the most interesting thing that happened to you because of Twitter?" Twitter users from around the globe volunteer their anecdotes to shape the final story and also provide the resources to finance and distribute the film.