The owner of Physio2U, the largest provider of in-home physical rehabilitation services in Western Canada, was forced to rapidly transition to telehealth amid the growing threat of COVID-19 in early 2020. While the Physio2U team and its patients were pleasantly surprised by their success with telehealth, as vaccination rates increased and the threat of COVID-19 infection became less significant, she had some tough decisions to make. She wondered if telehealth was (a) just a temporary solution to survive the pandemic; or (b) an opportunity for her business going forward. Before she invested any more resources in telehealth, including marketing funds, the owner needed to make sure she had both a strong business case and a comprehensive strategy for offering telehealth post-pandemic.
The COVID-19 crisis has fundamentally changed how many businesses operate and connect with their customers. Previously unheard-of government restrictions and sheltering-in-place requirements forced most professional services to transition to remote delivery methods (e.g., email, telephone, video consults, Shopify storefronts). Providers of low-touch services (e.g., lawyers, accountants) naturally lent themselves to remote delivery; however, those that offer high-touch services, particularly those in healthcare (e.g., doctors, chiropractors, physical therapists), experienced a drastic change in working conditions when going virtual. Despite a long history of resistance to virtual delivery, the pandemic created an unprecedented incentive for these high-touch professionals to experiment with underutilized care models such as telehealth: the provision of healthcare services remotely using telecommunications technologies. We examine the rapid adoption of telehealth during COVID-19 through the coming together or convergence of previously unrelated technologies, spaces, and practices. Our analysis reveals opportunities and challenges associated with going hands-off that apply to many other professionals providing high-trust services. Specifically, we offer nine guiding principles for building and protecting cognitive and affective trust in virtual and hybrid delivery models. This is important given the pace of compounding technology convergences that lie ahead for service professionals.
The owner of Physio2U, the largest provider of in-home physical rehabilitation services in Western Canada, was forced to rapidly transition to telehealth amid the growing threat of COVID-19 in early 2020. While the Physio2U team and its patients were pleasantly surprised by their success with telehealth, as vaccination rates increased and the threat of COVID-19 infection became less significant, she had some tough decisions to make. She wondered if telehealth was (a) just a temporary solution to survive the pandemic; or (b) an opportunity for her business going forward. Before she invested any more resources in telehealth, including marketing funds, the owner needed to make sure she had both a strong business case and a comprehensive strategy for offering telehealth post-pandemic.
This case examines the business decisions around managing the community impact of a mining development in the Gobi Desert region of Mongolia at Oyu Tolgoi—one of the larger copper and gold deposits in the world, and a flagship project of Rio Tinto. In 2009, a mining development agreement was reached with the Government of Mongolia on the national level, but negotiations were just ramping up at the local level. New legislation mandated the creation of a local-level agreement, but the exact requirements were vague, leaving a great deal of ambiguity about the obligations of the company. Hoping to establish its so-called social licence to operate, Rio Tinto committed to discussions with local authorities, but the many stakeholders involved have competing interests.
This case examines the business decisions around managing the community impact of a mining development in the Gobi Desert region of Mongolia at Oyu Tolgoi-one of the larger copper and gold deposits in the world, and a flagship project of Rio Tinto. In 2009, a mining development agreement was reached with the Government of Mongolia on the national level, but negotiations were just ramping up at the local level. New legislation mandated the creation of a local-level agreement, but the exact requirements were vague, leaving a great deal of ambiguity about the obligations of the company. Hoping to establish its so-called social licence to operate, Rio Tinto committed to discussions with local authorities, but the many stakeholders involved have competing interests.
In late September 2014, students in the Arnold School of Business (Arnold) full-time MBA program wrote an open-book managerial accounting exam. Immediately after the exam, one of the students, who was also vice-president academic of the Graduate Business Students Association (GBSA), was informed by a classmate that some students accessed the Internet for solutions during the exam. The GBSA representative knew she had to do something but was unsure how to proceed.<br><br>In part A of the case, the student representative consulted with her colleague, the GBSA president. The two considered four potential courses of action: (1) do nothing; (2) bring the issue to the entire GBSA council; (3) inform the course instructor; or (4) speak directly to the academic chair of the MBA program.<br><br>In part B of the case, the two student representatives speak with the academic chair, who explained that without any hard evidence of academic dishonesty, little could be done. The academic chair and GBSA representatives must decide how to resolve the issue when any solution is likely to disappoint some students and cause division, and possibly enmity, among classmates who are just one month into their MBA.
In late September 2014, students in the Arnold School of Business (Arnold) full-time MBA program wrote an open-book managerial accounting exam. Immediately after the exam, one of the students, who was also vice-president academic of the Graduate Business Students Association (GBSA), was informed by a classmate that some students accessed the Internet for solutions during the exam. The GBSA representative knew she had to do something but was unsure how to proceed. In part A of the case, the student representative consulted with her colleague, the GBSA president. The two considered four potential courses of action: (1) do nothing; (2) bring the issue to the entire GBSA council; (3) inform the course instructor; or (4) speak directly to the academic chair of the MBA program. In part B of the case, the two student representatives speak with the academic chair, who explained that without any hard evidence of academic dishonesty, little could be done. The academic chair and GBSA representatives must decide how to resolve the issue when any solution is likely to disappoint some students and cause division, and possibly enmity, among classmates who are just one month into their MBA.
Despite tremendous interest in how online communities create value, existing research tends to focus on limited means through which such value is generated. In this article, we develop a conceptual model of customer value formation. This model rests on two dimensions, namely whether value is formed in the customer or provider domain and whether the value is individual or collective in nature. This enables value formation to be characterized in four ways and enables a more nuanced view of value formation to emerge. Firms are encouraged to reflect on their efforts to support each of the four value formation types. In particular, our conceptualization challenges companies to consider customer contexts outside of customer-firm interaction as important sources of value creation for customers. Such reflection enables practitioners to develop strategies for supporting individual and collective value creation across both the customer and provider domains.
Nick Barr was the Personnel Manager for National Processing Inc. -- an 80-year old company and one of Canada's leading industrial processors. Barr, a recent graduate in Industrial Relations Management with very little job experience, was hired to manage National's 530 unionized employees. In his first year on the job, Barr encounters a particularly challenging case involving a sexual harassment complaint. One day a young, male employee went to Barr's office and reported that his female co-workers were sneaking up behind him and grabbing his testicles. After learning about this concerning behavior, Barr must decide what to do. A number of things factor into his decision including the safety and psychological welfare of the employee and his co-workers as well as Barr's responsibilities to the company and his personal reputation and job security. In Case A, the employee's experience is described. In Case B, it is revealed that Barr decides to conduct an informal investigation and finds that the employees are playing a 'grabbing' game. Barr is shocked to learn this and has to decide how to proceed with the complaint.