In May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to develop new products and enhance its flagship learning product, the Yardstick Experiential Learning Program. However, the outbreak of the COVID-19 pandemic in March 2020 caused a major setback for the company. Cash flow issues and reduced working capital were forcing the founder to decide which client segment to continue serving and which products to support. With only three months left in the peak sales season before the next academic year, the founder had to make important decisions.
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Gia is an early-career data analyst at an industry-leading social media company. When she is asked to prepare a research report presenting analysis of user data, Gia is confronted with a challenge. After conducting thoughtful research and reviewing previous reports, she is troubled by data suggesting that her company's flagship product is negatively impacting young users. Her supervisor advises her that acting on these concerns is futile and may lead to consequences for her prospects at the company. Despite this warning, Gia wants to raise these concerns to her superiors, but she is unsure how to do so effectively. This fictionalized case addresses ethical issues around social media, data, and young users, as well as strategies for early-career employees to voice concerns to superiors.
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Gia is an early-career data analyst at an industry-leading social media company. When she is asked to prepare a research report presenting analysis of user data, Gia is confronted with a challenge. After conducting thoughtful research and reviewing previous reports, she is troubled by data suggesting that her company's flagship product is negatively impacting young users. Her supervisor advises her that acting on these concerns is futile and may lead to consequences for her prospects at the company. Despite this warning, Gia wants to raise these concerns to her superiors, but she is unsure how to do so effectively. This fictionalized case addresses ethical issues around social media, data, and young users, as well as strategies for early-career employees to voice concerns to superiors.
In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose of the meeting had been to debrief on Viswanathan’s progress in response to the unexpected multi-stakeholder feedback received on the outcome of her six years of research: a prototype of an anti-collision system that enhanced wheelchair users’ mobility. To her considerable surprise and confusion, there seemed to be no consensus on the commercial viability of her prototype. Viswanathan stood in the corridor outside the meeting room and pondered her next steps. One option was to return to the post-doc bench and continue to develop her academic work and publish her findings. Alternatively, she could try to address the feedback she had received and start up her own venture, whereby she could commercialize a solution with stronger market potential. Viswanathan knew she had reached a fork in the road and now had to make a decisive career choice.
In January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, gourmet food stores, and online distribution. Promotions concerns included finding a plan that would reach an appropriate customer segment on a limited budget. He was also concerned about how well the Armenian branding would transfer to a Canadian audience.
A three-year-old Singapore based start-up, focused on manufacturing and marketing industrial renewable energy storage batteries, is planning to migrate from lab- scale production of storage batteries to industrial- scale production. The company's CEO is facing a major managerial dilemma. Should he outsource the manufacturing of batteries, should he manufacture batteries inhouse or should he take the joint venture (JV) route? The choices he makes in resolving this dilemma can make or break the business he has built so far.
In 1965, Smithtown, Arkansas, had virtually no natural resources, core competencies, human capital advantages, or infrastructure advantages. The local river was impassable and not suitable for transport, and the town had no rail line and no airport. Smithtown’s young population (about 18,000 scattered across two counties) was pretty much stagnant and comparatively less educated than the rest of the United States. Although Smithtown had low-cost land and labour, which was ideal for tourism, it lacked anything that tourists typically looked for and had just a few natural attractions, although nothing spectacular. The town’s leaders wondered what the future would hold and whether there was anything they could do to steer the town’s future direction and avoid its ruin.
This annually updated exercise assesses one’s exposure to the rest of the world’s peoples. A series of worksheets require respondents to check off the number and names of countries they have visited and the corresponding percentage of world population that each country represents. The summary of a group’s collective exposure to the world’s people will inevitably be the recognition that together they have seen much, even if individually some have seen little. The teaching note provides discussion questions that consider why there is such a high variability in individual profiles, the implications of each profile for one’s business career, and what it would take for respondents to change their profile.
In August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India’s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenges for uTrade’s business model, forcing the company to consider alternative growth strategies that were more aligned with the new market requirements. Although vertical integration could help uTrade capture a larger share of the value chain, it could also create a potential conflict of interest with existing clients. Horizontal expansion through a new banking, insurance, or digital payment venture could also have benefits and potential challenges in terms of resource deployment and compatibility with the existing business model. Another issue was a push from uTrade stakeholders to sell the company and enter another segment of the fintech industry. The founder had to make a decision.
A 24-year-old female employee landed her first career job at Exeter Group only a few months after graduating from university. The employee worked as an assistant to the company’s co-founder and chief executive officer. A few months after the employee began her new job, her boss began making work requests that seemed personal and then began making repeated sexual advances, which made the employee feel increasingly uncomfortable. The employee tried to curb the boss’s behaviour on several occasions, but she felt caught between dealing with harassment from her boss and trying to develop her career.<br><br>One late evening during a business trip, the boss drunkenly and forcibly disrupted the employee in her hotel room and attempted to coerce her into having sex with him. The employee evaded the advance by locking herself in the bathroom of her hotel room. As she sat on the floor of the bathroom, she wondered how she had found herself in this extremely difficult situation and how she would get out of it.
Michel Default, Director of Michelin China's Personnel Department, had been responsible for leading Michelin China, a company that manufactures and sells tires, to transform its personnel function since 2017. The ongoing transformation aimed to optimize the company's personnel function to align with both the outside business environment and the needs of the internal employees, with one goal of better helping manage people's careers at Michelin. In addition to the unavoidable resistance, Michel received an email in 2019 from a key account manager seeking an unexpected promotion. The manager also hinted at possibly quitting if he did not get a convincing reply, for the new practice implemented in Michelin China required him to do additional work. Michel would not want to see the company lose the key account manager, especially when Michelin's turnover rate was increasing. Knowing that he had to achieve the right balance between employee satisfaction and company situation, Michel faced a great challenge in his own career in China.
Being a century-old family business, Li & Fung ("LF") had celebrated its evolution from a small trading company to a well-established, internationally recognized supply chain solution provider. However, the rapid advancement of internet technology and e-commerce development in recent years challenged the company's once-innovative business model. Although LF had aggressively streamlined and transformed its business, the company was still struggling to turn around. However, the recent trade war between the U.S. and China, along with the outbreak of the COVID-19 pandemic, triggered the Fung family to consider taking the company private. Case A enables students to take the role of LF's consultant to assess the motives, challenges, pricing, regulatory and financial implications of the going-private offer before making a recommendation to the company. Case B describes the actual outcome and the immediate developments of the company after taking it private. The new hindsight enables students to revisit the company's go-private decision in light of the new developments, offering students an opportunity to understand the agency conflict between the majority and minority shareholders in a listed family business. It also raises the question of whether going private is considered necessary for the Fung family. A moral dilemma would emerge towards the end, stimulating students to think about the issue of ethical leadership.
Supplement to the Li and Fung: Stay Public or Go Private (A). Case B describes the actual outcome and the immediate developments of the company after taking it private. The new hindsight enables students to revisit the company's go-private decision in light of the new developments, offering students an opportunity to understand the agency conflict between the majority and minority shareholders in a listed family business. It also raises the question of whether going private is considered necessary for the Fung family. A moral dilemma would emerge towards the end, stimulating students to think about the issue of ethical leadership.
This note provides an overview of causal inference for an introductory data science course. First, the note discusses observational studies and confounding variables. Next the note describes how randomized experiments can be used to account for the effect of confounding variables. Then it walks through the steps to designing an experiment, including a discussion of how to calculate the power of a test.
In 2021, Amazon announced its market entry into Portugal with a dedicated offer. The dominant local electronics retailer, Worten, had been expecting and preparing for this move for years. The company had driven a digital transformation program and extended its e-commerce offer, which culminated in the building of an online marketplace that sold Worten products and third-party products. Over time, the marketplace extended to new categories, allowing customers to purchase a broad range of products. E-commerce had not been very popular in Portugal compared to other countries, but that changed with the Covid-19 pandemic in 2020, during which Worten knew how to serve customers in a safe and quick way, and which boosted e-commerce adoption. Worten also continued to lever its dense network of physical stores across the country to provide fast delivery and service options to customers. They hoped that this high level of service would be a great differentiator against Amazon and protect Worten's leading market position.
In the beginning of the 21st century, the European Union (the EU) had led the global fight against climate change with a wide array of policy measures. The EU's primary approach to climate policy had been taxation via the European Union Emissions Trading System (EU ETS), the first carbon cap-and-trade regulation. EU ETS was a market-based solution designed to reduce GHG emissions by setting an upper limit on domestic emissions. However, the effectiveness of EU ETS had been debated since its inception in 2005. Years later in July 2021, the EU proposed implementation of a Carbon Border Adjustment Mechanism (CBAM), a carbon border tax intended to address business competition challenges plaguing EU ETS by establishing comparable carbon costs within EU borders for imports and local goods. Nevertheless, the CBAM proposal was also met with considerable skepticism. The potential enforcement of CBAM raised several questions for cement and steel producers around the world. First, what would be the impact on their strategies and financial performance? Second, what actions could they take in response? Stakeholders in other industries that relied on cement and steel to produce their own goods pondered the same questions. In addition, several questions emerged about the potential impact of CBAM on carbon emission reductions both in the EU and in other jurisdictions. Would CBAM be effective at reducing emissions and addressing emissions leakage? How would other countries respond to CBAM and would the response affect those countries' carbon emissions reduction efforts?
The dematerialization and servitization of products being brought about by the fourth industrial revolution (Industry 4.0) is making it imperative for platform businesses to look at consumers and suppliers from a lifetime value perspective. This technical note compares two fundamental strategic marketing perspectives: the push strategy and the pull strategy, using simple systems-dynamics and agent-based models. The models, developed using Vensim and NetLogo software, illustrate the efficacies of push and pull marketing strategies at the individual customer level. Specifically, they demonstrate the possibilities of market failure due to excessive pushing and consumer community formation.