• Fotile: The Business Strategy of a Top Kitchen Appliance Brand Rooted in China

    In January 2018, Fotile Kitchenware Co. Ltd.'s (Fotile's) sales for 2017 were announced at over ¥10 billion. Fotile had become the first kitchen appliance manufacturer in China to reach this significant milestone, despite its relatively short operational history. For years, Fotile had also been considered China's most prominent brand in the kitchenware industry, beating several internationally-reputed brands. Since the company's founding, the founder had set a differentiation strategy for this new venture to compete in the kitchen appliance industry. He had also made numerous tough decisions along the way to ensure that this strategy was persistently followed through. However, could his strategy continue to sustain Fotile's growth for the future?
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  • Assessing Private Equity Performance

    Assessing the performance of private equity (PE) investments is a challenging task. It starts with the fact that the assets are privately held and illiquid. By contrast, public equity valuations are determined in a vast open market populated largely by disinterested investors acting on publicly available information. Therefore, to make an informed assessment about PE performance, investors should be aware of the areas where general partners' discretion can most influence fund performance. As PE has grown as an asset class, investors have pushed for greater disclosure and more standardization of performance metrics and benchmarks. Although this has resulted in greater standardization of the reported information, considerable opportunity remains for general partners to influence fund returns. This note summarizes the key metrics used in assessing PE performance and discusses important areas of general partners' influence on reported returns.
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  • Assessing Private Equity Performance, Student Spreadsheet

    Student spreadsheet to case UV7808
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  • Restructuring Mass Transit in Singapore (Abridged)

    In July 2016, Singapore's Minister for Transport announced that Singapore Mass Rapid Transit Ltd (SMRT) had agreed to sell its trains, tracks, and other operating assets to the government for $1 billion. SMRT would continue to operate and maintain MRT services but as an "asset light" company with the government responsible for financing the assets needed and leasing them to the company. Five months later, Temasek Holdings, Singapore's sovereign wealth fund, purchased the remaining shares of SMRT and delisted the company from the Singapore stock exchange. The two 2016 reforms were just the latest developments in a several decades-long debate about how best to provide high-quality and affordable MRT services in Singapore. The current round had begun several years earlier when SMRT suffered a series of breakdowns that left hundreds of thousands of passengers stranded, in some cases waiting hours in darkened tunnels until they were evacuated. A Commission of Inquiry blamed inadequate maintenance by SMRT, but the key questions were what were the underlying forces that led to the poor maintenance and breakdowns and would the creation of an asset-light, government-owned company help address them? Case number 2110.3
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  • 電商對戰-網家與蝦皮

    截至2005年底,網路家庭、雅虎奇摩與富邦集團旗下的Momo購物網在綜合性的購物網站當中最受消費者青睞,已成為三足鼎立的競爭局面。從2005年到2015年的10年間,台灣的電商競爭一直處於此寡佔的局面,而均衡的競爭態勢養成了業者的老大心態,直到新加坡商蝦皮於 2015年10月以手機為拍賣載體的C2C 模式進軍台灣市場,引爆出短兵相接的一系列交戰。本個案以媒體報導為個案資料收集來源,針對蝦皮進入台灣市場之後,引發與網家之間的對戰,探討在此電商對戰中雙方分別採取的動態競爭策略,以及其競爭策略之環境假設前提與資源條件前提,同時探討電商平台經營者的價值創造及競爭優勢,以及因應競爭所伴隨的組織、資源整合等議題。
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  • Chimelong Ocean Kingdom: A Sustainable Competitive Advantage?

    The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co. Ltd.’s (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?
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  • uMunch: Mobile Food-Delivery App Feasibility Analysis

    Two recent university graduates were completing a business plan in hopes of securing a government grant to assist them in coming up with the necessary funding to launch a new venture. The pair had developed an idea to launch a new food delivery mobile application. In order to complete the grant application, three years of projected cash budgets, statements of earnings, and statements of financial position would be required. It was spring, and the pair hoped to have the mobile application ready for launch in early autumn.
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  • JD.com (A): A New Chief Human Resources Officer

    In 2012, JD.com had emerged as the biggest business-to-consumer e-commerce retailer in China. The company’s founder and chief executive officer, Qiangdong Liu, realized that he had to strengthen the company’s internal management in order to sustain rapid growth. In 2011 and 2012, he recruited several chief officers, including Yu Long, who became JD.com’s chief human resources officer and general counsel. Case A describes the challenges Long faced when joining the company in August 2012 and invites students to think about what her priorities should be when tackling these challenges.
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  • JD.com (B): Culture Consolidation and Talent Review

    Case B describes what Long decided to do and how, in the first year, she executed her priorities, which primarily consisted of two improvement projects: culture consolidation and talent review. Case B asks students to set priorities on tackling the remaining HR problems in the coming few years.
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  • JD.Com: HR Management Challenges Arising from Rapid Growth and Transformation

    Between 1998 and 2018, JD.com Inc. (JD.com) transformed from a compact disc (CD)-burner shop into a technology-driven group of service companies (JD Group) and China’s largest retailer by revenue. Yu Long joined the Group in August 2012 as chief human resources (HR) officer and general counsel. Over the years, Long launched various initiatives to strengthen the HR team and improve its practices to support the Group’s rapid growth and transformation. This case describes the new challenges that faced the Group’s HR management committee headed by Long.
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  • Barry Callebaut (A): To Follow the Chair?

    This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa - ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive. However, in response to a falling share price, the BC board has shifted strategy to achieve cost leadership. Moreover, customers have been unwilling to pay a premium for sustainable cocoa beans. Given the scale of the problem, the company cannot 'go it alone'. Nonetheless, when the CEO steps down in 2008, Jacobs sees an opportunity for BC to embrace sustainability and urges the board to go beyond goodwill gestures - like its earlier building of schools in Ivory Coast - and take "real action". Should the board follow his lead? What would "real action" mean?
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  • Barry Callebaut (B): To Follow the Chair?

    Supplement to case IN1598 This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa - ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive. However, in response to a falling share price, the BC board has shifted strategy to achieve cost leadership. Moreover, customers have been unwilling to pay a premium for sustainable cocoa beans. Given the scale of the problem, the company cannot 'go it alone'. Nonetheless, when the CEO steps down in 2008, Jacobs sees an opportunity for BC to embrace sustainability and urges the board to go beyond goodwill gestures - like its earlier building of schools in Ivory Coast - and take "real action". Should the board follow his lead? What would "real action" mean?
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  • Société Nationale Maritime Corse Méditerranée (SNCM): Sink or Sail?

    The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a €600 million fine from the European Union. The Société Nationale Maritime Corse Méditerranée (SNCM) was sinking under the weight of French blockades and belligerent unions. Ferries were hijacked and a million people took to the streets to protest against potential job losses, disrupting passenger services to/from Corsica at the peak of the summer season. In May 2014, Guillaume de Feydeau was appointed CEO to devise a turnaround plan to save the former state-owned company from bankruptcy. The new management team not only had to master the political and social intricacies of the situation, but time was of the essence: the majority shareholder wanted out and cash was running dangerously low.
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  • Building Uber's Product: The Human Challenge of Product Management

    The case follows Mina Radharkrishnan's career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth. Beyond leveraging technology to the benefit of potential customers, Mina would like to use her experience to build a team of product managers, facilitate collaboration between different stakeholders, and set priorities accordingly. The discussion explores the challenges that product managers and executives typically face and possible solutions.
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  • Benjamin Millepied at the Paris Opera Ballet

    In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy. Hired to bring energy and modernity to one of France's oldest artistic institutions, Millepied laid out an inspiring vision of renewal and a strategy focused on developing new talent and enhancing the POB's social relevance and global visibility. In the process, however, he created turmoil. Promoting younger dancers in defiance of the established hierarchy, advocating diversity and social engagement, presenting the work of American choreographers instead of French classics, and openly criticizing the POB's restrained style pit Millepied against the established order . The case chronicles Millepied's efforts to transform the POB, focusing on the interplay between responsible leadership and organizational culture. Most organizations seek to balance business goals with social impact, urging employees to be inspiring and innovative, and bringing in outsiders with a "global" outlook to shake up "local" mind-sets. The case explores a fundamental issue for such endeavors to succeed: Responsible leadership entails more than a compelling vision. It also means sustaining a strong institutional culture while fostering diversity and innovation.
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  • Chimelong Ocean Kingdom: A Sustainable Competitive Advantage?

    The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co. Ltd.'s (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?
    詳細資料
  • JD.com (A): A New Chief Human Resources Officer

    In 2012, JD.com had emerged as the biggest business-to-consumer e-commerce retailer in China. The company's founder and chief executive officer, Qiangdong Liu, realized that he had to strengthen the company's internal management in order to sustain rapid growth. In 2011 and 2012, he recruited several chief officers, including Yu Long, who became JD.com's chief human resources officer and general counsel. Case A describes the challenges Long faced when joining the company in August 2012 and invites students to think about what her priorities should be when tackling these challenges.
    詳細資料
  • JD.com (B): Culture Consolidation and Talent Review

    Supplement to case W19373 Case B describes what Long decided to do and how, in the first year, she executed her priorities, which primarily consisted of two improvement projects: culture consolidation and talent review. Case B asks students to set priorities on tackling the remaining HR problems in the coming few years.
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  • JD.Com: HR Management Challenges Arising from Rapid Growth and Transformation

    Between 1998 and 2018, JD.com Inc. (JD.com) transformed from a compact disc (CD)-burner shop into a technology-driven group of service companies (JD Group) and China's largest retailer by revenue. Yu Long joined the Group in August 2012 as chief human resources (HR) officer and general counsel. Over the years, Long launched various initiatives to strengthen the HR team and improve its practices to support the Group's rapid growth and transformation. This case describes the new challenges that faced the Group's HR management committee headed by Long.
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  • uMunch: Mobile Food-Delivery App Feasibility Analysis

    Two recent university graduates were completing a business plan in hopes of securing a government grant to assist them in coming up with the necessary funding to launch a new venture. The pair had developed an idea to launch a new food delivery mobile application. In order to complete the grant application, three years of projected cash budgets, statements of earnings, and statements of financial position would be required. It was spring, and the pair hoped to have the mobile application ready for launch in early autumn.
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