Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 10, the authors summarize the trends and issues that are transforming the practice of internal communication: digitization, globalization, diversity and inclusion, work-life balance, and a concern for corporate social conscience. They suggest that researchers should study topics such as internal public segmentation, enterprise social media, change communication, work-life integration, and measurement and evaluation issues.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 1, the authors highlight the importance of effective internal communication and outline historical approaches to corporate structures and communication in the workplace. They then outline five emerging trends that are shaping internal communication practices, including employee engagement, technological advancement, ethics and value communication, leadership communication, and measurement and evaluation.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 2, the authors argue that managers must understand and organize their employees in order to communicate effectively with them. They call employees and the groups they form "internal publics," writing that employee communications should be targeted at subsets of the employee population by segmenting employees based on demographic characteristics and common interests. Segmenting employees based on an organization's hierarchical structure can also be useful in devising targeted communications, as each level has different needs, responsibilities, and methods of communication. The authors also cover Grunig's situational theory of publics and summarize characteristics of today's workforce, which include multigeneration, diversity, globalization, powered by technology, and an emphasis on work-life balance.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 3, the authors illustrate a model for internal communication based in ethical decision making. They discuss the central role that an organization's governance and regulations have in establishing an ethical workplace culture. They write that public relations divisions have the resources to understand stakeholder values and therefore can most effectively use these to develop a corporate conscience. The authors also highlight a deontological ethical framework for guiding internal relations and provide a step-by-step model that organizations can use to make principled decisions, which includes actions that promote honesty, candor, dialog, collaboration, respect, and good intention with stakeholder communities. They also emphasize the power of leaders in modeling ethical behavior and creating a culture where this is the norm.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 4, the authors discuss both senior leadership communication and supervisory leadership communication. They highlight the power that leaders have to set the tone for internal communication and influence the organization's reputation in the eyes of both internal and external stakeholders. The authors also write that senior leaders should rely on face-to-face communication and social media to have meaningful communication with employees. Supervisors are tasked with communicating their competence and effectiveness. The authors write that supervisors should aim to create a climate characterized by two-way, transparent communication. The chapter also summarizes research-driven principles that can inform leaders at all levels as they communicate with employees.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 5, the authors discuss communication channels that organizations can use to communicate with internal stakeholders. They highlight face-to-face communication, print publications, videoconferencing, e-mail, social media tools, intranet, blogs, SNSs, and social messengers. They write that face-to-face communication is the most preferred channel because it is instant, interactive, and personal, but they acknowledge the benefits of each mode of communication. The chapter also discusses criteria that companies and leaders can use to choose channels for certain messages and audiences. These criteria include audience needs, available resources, delivery speed, sender objectives, message attributes, channel attributes, and characteristics of receivers.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 6, the authors discuss different organizational structures and the communication styles different structures demand. They outline both vertical centralized organizational structures and horizontal decentralized structures and write that hierarchies and reporting chains in these structures impact the formalization of communication. The authors also highlight two approaches to organizational culture: authoritarian and participative. They outline the Theory X style of management, which relies on authoritarian commands and a reward/punishment incentive structure, and the Theory Y style, which is based on team-building as a way to motivate employees to contribute to the success of the organization. They discuss findings that Theory Y is superior to Theory X and conclude that Theory Y management will drive productive internal relations.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 7, the authors discuss the definitions, drivers, and consequences of employee engagement. They write that employee engagement nurtures positive attitudes, drives supportive behavior, and contributes to business success. They classify the organizational factors that drive employee engagement into four groups: work environment, organizational leadership, organizational strategic internal communication, and organizational culture. The chapter ends with ten research insights that can inform organizations as they act to cultivate employee engagement.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 8, the authors discuss the role of strategic internal communication in change initiatives. They argue that communication reduces uncertainty, helps an organization overcome resistance to change, facilitates employee participation, and builds shared understanding and mutual interpretation. Change communication requires an understanding of the change process in question and the ways in which communication strategies can help. The authors conclude that communication that emphasizes ethics, transparency, openness, listening, and upward communication facilitates strategic change and that strong leadership is crucial to successful change. They also suggest that two-way communication channels like face-to-face meetings and social media communication are good ways to foster mutual understanding among employees affected by change.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 9, the authors discuss how to measure the value of internal communication. They write that internal communication can be measured at the outputs, outtakes, outcomes, and business impact levels and that both quantitative and qualitative research methods can be used to gather data. "Big data" analytics can be used to determine correlative relationships and improve communication practices.