For many years, renowned urbanist Richard Florida has married his long-held interest in urban economic development with the insights of urban sociologists on the corrosive effects of concentrated poverty, mapping the deep new divides that isolate the classes and tracing the growth of economic disadvantage in the suburbs. In this excerpt from his latest book, he presents some of his key findings, showing that 'urbanism for all' is contingent upon seven principles-including: building more affordable rental housing; investing in infrastructure; and making 'clustering' work for us.

The prevailing geographic model for high-technology industrial organization has been the "nerdistan," a sprawling, car-oriented suburb organized around office parks. This seems to contradict a basic insight of urban theory, which associates dense urban centers with higher levels of innovation, entrepreneurship, and creativity. This article examines the geography of recent venture capital finance startups across U.S. metros and within a subset of them by neighborhood. It concludes that the model is changing. The suburban model might have been an historical aberration, and innovation, creativity, and entrepreneurship are realigning in the same urban centers that traditionally fostered them.

The creative intensity of the global economy has grown substantially in recent years. However, 'Creative Class' workers are increasingly being propped up by a mass of hard-working routine workers, who are not participating in the economic upside. To prosper in the global economy, the authors argue that every region and industry must boost the creative content of all types of work, while continuing to encourage and support the growth of creative jobs.

Going forward, growth and prosperity in communities around the world will depend on three enablers of creativity, which the authors call 'the 3Ts of economic development': Technology, Talent and Tolerance. They share findings from their Global Creativity Index, indicating which countries are ahead of the pack-and which are falling behind. They also show that the divide between the Creative Class and the Service Class lies at the root of the growing inequality that we are seeing across advanced and developing nations alike.

Everyone has an opinion about technology. Depending on whom you ask, it will either: a) liberate us from the drudgery of everyday life and enable the unimagined flourishing of human civilization; or b) take away our jobs and cause civilization as we know it to collapse. The author argues that this 'either-or' dualism misses the point, and shows that the real issue is this: we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 11, The Geography of Class (25 pages), the author reviews and updates statistical analysis of the three primary classes: creative, working, and service. He looks at the data underlying his concept of class-based geography to show that areas with higher concentrations of the Creative Class have greater economic success. He expands the Creative Class hierarchy to include four new occupational subgroups: technology, arts, professionals, and "eds/meds." Research on these subgroups, where they cluster, and how they impact development is included. The author adds a new section on the three types of skills (physical, cognitive, and "social intelligence") and how they enable the creative process.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 18, Every Single Human Being Is Creative (18 pages), the author concludes that the challenge of our time is to harness the power of the Creative Economy across society. He proposes a "Creative Compact" to universalize creativity and reduce class inequality. This compact is guided by six central principles: include everyone, incorporate tolerance into economic strategy, nurture creativity in our schools, liberate people from relying on companies for benefits, strengthen urban development, and stop growth for "growth's sake".

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 17, The Inclining Significance of Class (15 pages), the author posits that socioeconomic status is the key influence on quality of life. He says that class is mostly a factor of the work we do, and as such, predetermines a wide range of lifestyle variables, including politics, happiness, fitness, commuting, gun ownership, and dental care. He shows the inequality between the classes and posits that the way to overcome the class divide is to fully realize the potential of the Creative Economy.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 16, The Geography of Inequality (13 pages), begins the fifth section of the book, on class division in the Creative Economy. The author looks at the current wage inequality in the United States and if the evolution of the Creative Class has played a part. The metro areas with the highest percentage of the Creative Class have the greatest wage inequality, but these areas also tend to have higher wages overall. The author outlines his investigation into the causes of inequality in the United States and shows that the leading factors are unionization, race, and poverty. He argues that the Creative Economy isn't contributing to the inequality and that the wage gaps in creative cities are mitigated by the salary increase across the classes.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 15, Building the Creative Community (46 pages), addresses the author's proposal that the emergence of the Creative Economy has changed the old rules of economic development. The new emphasis, he says, is for a city to figure out how to attract and retain a variety of people, not corporations. People are the heart of the Creative Economy and any strategy for fostering creative growth will have to meet their varied and changing needs. Florida also argues that, although urban America has experienced a decline, the city is once again the center of development - but he also looks at suburban areas and what makes certain suburbs competitive in the creative world. He takes an in-depth look at the creative development of Austin, Dublin, Las Vegas, and Pittsburgh.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companChapter 14, Quality of Place (24 pages), looks at how the Creative Class evaluates places to live. Creativity thrives, says the author, in a place that provides opportunities for a range of life stages and not just working families. He examines the decline of community bonds in our society and explains that weak ties are critical to creativity because they enable new people and ideas to take hold. Based on extensive research and surveys, he outlines criteria for what the Creative Class deems valuable, including employment opportunities, lifestyle potential, social interaction, and diversity. Indeed, his research findings indicate that our value system is changing because nearly all people, creative or not, now place great importance on social potential, aesthetic appeal, and other non-economic benefits when deciding where to live.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 13, Global Reach (14 pages), the author extends the discussion of the Creative Class to the international arena to further validate his model for the creative economy. He summarizes research on the economic development of eighty-two nations and presents the Global Creativity Index. Since his model puts cities at the center of creative growth, he extrapolates data to create global indices of technology, talent, and tolerance at the city level. His findings show that, around the world, cities with higher levels of creativity and innovation enjoy greater economic growth.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 12, The 3T's of Economic Development (38 pages), outlines the requirements for creative growth: technology, talent, and tolerance. The author looks at each factor individually, maps its distribution around the Unites States, and summarizes its influence on the Creative Class. He explains the supporting evidence for his model through several indices that measure a location's openness and diversity as represented by the gay, foreign-born, and non-white populations. He shows the strong correlation between a region's level of tolerance to many positive outcomes, such as wages, innovation, and quality of life. Finally, he combines multiple indices into a Creativity Index to show a region's potential for long-term growth.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 10, Place Matters (20 pages), starts the fourth section of the book, which focuses on geography. The author disputes the common view that technology has rendered geography obsolete by pointing out several factors to prove how the Creative Class values location. He updates his original research to show that creative workers are drawn to particular metro areas that support their lifestyle priorities. Using the music industry as an example, the author explains both why creative people "cluster" in cities and how those cities drive innovation and economic development. Cities and creativity, he posits, have a symbiotic relationship.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 9, The Big Morph (24 pages), the author discusses the driving forces behind the Creative Age and points to the cultural signs that represent this new world order. The convergence of two different ideologies, the Protestant work ethic and the bohemian ethic, have evolved together to create a new value system. Florida places the roots of the Creative Economy in the 1960s and follows its path through the events that produced the Silicon Valley. He comments on the mainstreaming of engineers, once pushed into the background and now revered as pop stars.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 8, The Experiential Life (24 pages), the author shows how the Creative Class pursues life outside of work in a ways that are radically different from their predecessors and other classes. He argues that creative people are drawn to social, eclectic, and interactive experiences. He expands his original data to substantiate the case for this class's preference for hands-on experiences, such as participating in physical activity rather than watching sports, and listening to grass-roots bands rather than symphony orchestras. He describes why hands-on experiences are valuable for creative people and actually extend the "creative experience" outside of work. The author also looks at the risks and challenges of this experiential world.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 7, Time Warp (8 pages), begins the third section of the book which focuses on life outside of work for the Creative Class and examines why this group suffers from not having enough time. Not only has technology enabled our jobs to follow us wherever we go, but the creative process is not constrained to work hours. While this allows new ideas to thrive, it creates stress for the service industry that must support the 24/7 creative worker and, ultimately, for the workers themselves because the line between work and life is blurred. Florida writes about the trend of "time deepening," which is to get more out of our time by speeding up activities, substituting one quicker activity for another, multi-tasking, or compartmentalizing time.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 6, No-Collar (22 pages), follows the author's original arguments about the advent of a more casual, open work culture. As he suggested ten years ago, casual dress code, flexible schedules, and open office environments have now become commonplace. These changes, says the author, are part of what enable creativity to thrive. He looks at the challenges of these trends and where our "24/7" access to technology have led, all of which have resulted in longer work hours. The author presents SAS Institute as a real-world example of how a large organization can successfully sustain a creativity-friendly environment.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 5, Brave New Workplace (16 pages), the author looks at how the concept of a career has changed with the emergence of the creative class. He describes how creative workers have abandoned traditional career paths to seek out opportunities that offer greater potential for personal, creative contribution. He expands his original theory about the economic mobility enjoyed by the creative class by examining the results of the economic uncertainty in the past decade. The author explains why he believes that the traditional social contract between employer and employee is crumbling and looks at how growing trends in independent workers could ultimately impact society.

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 4, The Machine Shop and the Hair Salon (19 pages), begins the book's second section on the work of the Creative Class. The author discusses what creative workers value from their jobs, mainly flexibility, freedom, and intellectual challenges. They are not motivated by money alone, but by passion. Based on data from an Information Week survey, Florida examines the top-ranked indicators of job satisfaction: flexibility, peer recognition, location and community, and compensation. He reexamines these factors based on current data, finding that the basic value system has not changed.