Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 10, the authors summarize the trends and issues that are transforming the practice of internal communication: digitization, globalization, diversity and inclusion, work-life balance, and a concern for corporate social conscience. They suggest that researchers should study topics such as internal public segmentation, enterprise social media, change communication, work-life integration, and measurement and evaluation issues.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 9, the authors discuss how to measure the value of internal communication. They write that internal communication can be measured at the outputs, outtakes, outcomes, and business impact levels and that both quantitative and qualitative research methods can be used to gather data. "Big data" analytics can be used to determine correlative relationships and improve communication practices.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 8, the authors discuss the role of strategic internal communication in change initiatives. They argue that communication reduces uncertainty, helps an organization overcome resistance to change, facilitates employee participation, and builds shared understanding and mutual interpretation. Change communication requires an understanding of the change process in question and the ways in which communication strategies can help. The authors conclude that communication that emphasizes ethics, transparency, openness, listening, and upward communication facilitates strategic change and that strong leadership is crucial to successful change. They also suggest that two-way communication channels like face-to-face meetings and social media communication are good ways to foster mutual understanding among employees affected by change.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 7, the authors discuss the definitions, drivers, and consequences of employee engagement. They write that employee engagement nurtures positive attitudes, drives supportive behavior, and contributes to business success. They classify the organizational factors that drive employee engagement into four groups: work environment, organizational leadership, organizational strategic internal communication, and organizational culture. The chapter ends with ten research insights that can inform organizations as they act to cultivate employee engagement.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 6, the authors discuss different organizational structures and the communication styles different structures demand. They outline both vertical centralized organizational structures and horizontal decentralized structures and write that hierarchies and reporting chains in these structures impact the formalization of communication. The authors also highlight two approaches to organizational culture: authoritarian and participative. They outline the Theory X style of management, which relies on authoritarian commands and a reward/punishment incentive structure, and the Theory Y style, which is based on team-building as a way to motivate employees to contribute to the success of the organization. They discuss findings that Theory Y is superior to Theory X and conclude that Theory Y management will drive productive internal relations.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 5, the authors discuss communication channels that organizations can use to communicate with internal stakeholders. They highlight face-to-face communication, print publications, videoconferencing, e-mail, social media tools, intranet, blogs, SNSs, and social messengers. They write that face-to-face communication is the most preferred channel because it is instant, interactive, and personal, but they acknowledge the benefits of each mode of communication. The chapter also discusses criteria that companies and leaders can use to choose channels for certain messages and audiences. These criteria include audience needs, available resources, delivery speed, sender objectives, message attributes, channel attributes, and characteristics of receivers.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 4, the authors discuss both senior leadership communication and supervisory leadership communication. They highlight the power that leaders have to set the tone for internal communication and influence the organization's reputation in the eyes of both internal and external stakeholders. The authors also write that senior leaders should rely on face-to-face communication and social media to have meaningful communication with employees. Supervisors are tasked with communicating their competence and effectiveness. The authors write that supervisors should aim to create a climate characterized by two-way, transparent communication. The chapter also summarizes research-driven principles that can inform leaders at all levels as they communicate with employees.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 3, the authors illustrate a model for internal communication based in ethical decision making. They discuss the central role that an organization's governance and regulations have in establishing an ethical workplace culture. They write that public relations divisions have the resources to understand stakeholder values and therefore can most effectively use these to develop a corporate conscience. The authors also highlight a deontological ethical framework for guiding internal relations and provide a step-by-step model that organizations can use to make principled decisions, which includes actions that promote honesty, candor, dialog, collaboration, respect, and good intention with stakeholder communities. They also emphasize the power of leaders in modeling ethical behavior and creating a culture where this is the norm.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 2, the authors argue that managers must understand and organize their employees in order to communicate effectively with them. They call employees and the groups they form "internal publics," writing that employee communications should be targeted at subsets of the employee population by segmenting employees based on demographic characteristics and common interests. Segmenting employees based on an organization's hierarchical structure can also be useful in devising targeted communications, as each level has different needs, responsibilities, and methods of communication. The authors also cover Grunig's situational theory of publics and summarize characteristics of today's workforce, which include multigeneration, diversity, globalization, powered by technology, and an emphasis on work-life balance.

Excellence in Internal Communication Management is a 10-chapter book published by Business Expert Press in 2017 and written by Rita Linjuan Men, Associate Professor of Public Relations at the University of Florida, and Shannon A. Bowen, Professor of Public Relations at the University of Southern California. The authors combine theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build ethical organizational cultures, and engage employees in a rapidly-changing business environment. In Chapter 1, the authors highlight the importance of effective internal communication and outline historical approaches to corporate structures and communication in the workplace. They then outline five emerging trends that are shaping internal communication practices, including employee engagement, technological advancement, ethics and value communication, leadership communication, and measurement and evaluation.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 12, Best Practices for Excellence in Public Relations, is the concluding chapter of the book. The chapter summarizes key principles based on the latest research; reinforces the reader's understanding of the lexicon of modern public relations management; and examines the importance of strategic communication to an organization. That importance is illustrated in a brief case the authors present on the utility company Entergy and Hurricane Katrina.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 1, The Importance of Public Relations, sets the stage for subsequent chapters by presenting a brief case study, "UPS Faces Losses in Teamster's Union Strike." The authors then consider lessons to be learned from the case, especially regarding the need for public relations professionals to prepare in advance for any contingency.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 11, Ethics, Leadership and Counseling Roles, and Moral Analyses, establishes the ethical and moral guidelines for practicing principled public relations that enhance the social responsibility of organizations and allow public relations managers to take leadership roles in advising executives. The chapter includes a look inside the top level of the Home Depot Corporation.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 10, The Practice of Public Relations, provides a detailed look at the profession by highlighting the locales in which it is practiced. The authors apply the concepts presented in earlier chapters and integrate these theoretical concepts into the real-life structure of day-to-day public relations practice; they also include case examples for illustration.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 9, The Public Relations Process, provides an overview of the four-step process of strategic public relations management, abbreviated as RACE, and associated processes of analysis and planning.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 8, Public Relations Research, provides an overview of research methods relevant to public relations and explains the importance of research in strategy and management generally.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 7, Identifying and Prioritizing Stakeholders and Publics, provides a realistic description of the practice of public relations. The authors emphasize that strategic public relations begins with identifying your publics and building ongoing relationships with them based on advanced concepts of stakeholder management..

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 6, How Public Relations Contributes to Organizational Effectiveness, discusses how organizations define success, and how the stakeholder management approach to public relations can provide a concrete strategy for enhancing organizational effectiveness and can contribute to the long-term sustainability of organizations.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 5, Organizational Factors Contributing to Excellent Public Relations, discusses how public relations should be organized and structured, and how it should fit ideally within the larger organizational culture to ensure optimal outcomes.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. In Chapter 4, Public Relations as a Management Function, the authors discuss the roles that public relations specialists play when dealing with senior executives; decision making in public relations; and the core competencies for working in business, including knowledge of strategy and profit motivations. Of special note is their discussion of how chief communications officers (CCOs) earn their seat at the executive table.